1. Picture Perfect. Images are much more likely to catch peoples’ attention, receive likes and comments, and get shared on Facebook. Try to post at least one interesting or humorous picture a week.
2. Ask Questions Wisely. Few people are going to write an essay in reply to a status update that asks a complex question. Ask questions that people can respond to easily using only a few words. Also try to make use of Facebook’s question feature whenever you can. Check out our recent post about asking questions to increase Facebook engagement.
3. Authorize and Personalize. Sign your name when directly interacting with fans in Facebook comments, especially if multiple people within your organization manage the page. This gives fans an idea of who they’re talking to within the company and also personalizes your brand.
4. Don’t Be a Social Faker. Don’t link your Facebook and Twitter accounts. There’s nothing social about automating the exact same updates across all social networks. Your audience on Twitter has different expectations and perceptions of value compared to your audience on Facebook. Segment your market and appeal to their different needs.
5. Be Considerate. If you have fans across the globe, making status updates at the same time every day might lower engagement from those fans. Be consistent, but consider time zones of all your fans. While you shouldn’t make scheduling Facebook updates a habit, consider HootSuite or Buffer to put out updates during those odd times.
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