Maximizing Facebook Reach and Engagement Using @Buffer (Lesson)

[Note: This lesson requires upgrading your Buffer account to the Awesome Plan. Well worth it!]

If you’ve caught me here on the blog or on social media enough, you know Buffer [referral link] is my favorite social media management platform, especially for individuals and small businesses.

Updating Facebook at the Perfect Times Using @Buffer

I’ve talked at length about the great integration between Buffer, Feedly, and IFTTT and how it’s saved me tons of time managing multiple Twitter presences.

Buffer works flawlessly 99.9% of the time. The same can’t be said of Hootsuite, to be honest.

And, when there is a problem, I know from personal experience that their customer service is beyond excellent and will fix it almost immediately.

If you aren’t on Buffer yet, get there and share it with your friends as well. They’ll probably buy you a drink out of gratitude.

With that said, let’s jump into this lesson where I’ll explain a simple way you can use Buffer to maximize your Facebook reach and engagement.

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Optimizing Your Word of Mouth Advertising

Optimizing Your Word of Mouth AdvertisingPost by Rob Swystun from @RhinoForceLLC.

Back in the dark ages (pre-internet 20th Century), businesses put a lot of effort into gaining and maintaining a stellar reputation.

They knew that no matter how much they advertised, the real advertising was done when customers and clients told other people about the business and gave it their unofficial endorsement.

Who would you rather trust for information about how good a business is: your best friend or a TV commercial paid for by the company?

This type of word-of-mouth advertising has lent itself nicely to the internet with sites like Yelp and TripAdvisor, where people leave reviews of businesses allowing people to check if the business has a good or bad reputation.

Once upon a time, directory listings like Yelp received pretty high rankings on SERPs. They fell out of favor with Google after some time.

But, with Google’s recent algorithm change, Hummingbird, directories are making a comeback in Google results.

Hummingbird seems to be returning more specific metro-level pages from these national directories for generic keywords, especially keywords that include geo-modifiers.

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Twitter 101: 6 Fundamentals to Growing Your Twitter Following

Post by Savannah Marie of seocompanygo.com.

It’s never a good idea to buy your friends, and social media is no exception to this rule.

Nevertheless, it’s a common practice for businesses, brands and even celebrities to pay for Facebook likes, YouTube views, and Twitter followers in order to boost their prominence in the social media sphere.

If your followers come from Fiverr, put your hand up (as she slowly raises her hand in shame).

6 Fundamentals to Growing Your Twitter Following

Although buying social proof is certainly an easy way to build buzz, there are more meaningful ways to bolster your brand without emptying your wallet.

Furthermore, the benefits of acquiring follows from your target audience far outweigh the benefits of thoughtless follows.

Below are six tips to growing your Twitter following sans Fiverr.

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8 Ways to Promote Your Latest Blog Post

Post by Nicholas Scalice (@nscalice)

So, you’ve worked tirelessly selecting a topic, researching it, creating an outline, and writing the actual blog post.

Then you added some images, embedded some links, and clicked that “publish” button with a sigh of relief.

Ah, the work is done, or so you think.

Well, guess what? You’re not finished just yet.

8 Ways to Promote Your Latest Blog Post

Publishing a new post on your blog is just half the battle, and frankly, it’s the easy part. The real work begins when you go out there and promote that post so that it gets the widest exposure in the shortest amount of time.

How do you do this? By using a fairly straightforward formula, which I will outline below. From the minute you click “publish,” these actions should be waiting on your to-do list.

You put all of this effort into your post, so why let it sit there on your blog, with very little attention? Certainly the post won’t share itself.

That’s where these actions can help make the difference between a mediocre blog with very little activity and visibility and a blog that is a social hotspot.

So, what are you waiting for? Let’s get to the list:

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The Absolute Worst Ways to Pitch a Guest Post

The Absolute Worst Ways to Pitch a Guest Post“Hello Webmaster…”

I stumbled on Danny Iny’s Write Like Freddy guest blogging training a couple years ago. [Read my review of Write Like Freddy]

Like many, I jumped on the guest blogging bandwagon and for good reason — increased traffic, more subscribers, more authority in the digital marketing niche, and so on.

After wrapping my head around the guest posting process, I decided to start taking guest post submissions for My Social Game Plan.

While the submissions haven’t all been bad — in fact, I’ve had some amazing guest bloggers and built great relationships — I almost always wake up in the morning to some horrible guest post pitches in my inbox.

I know I’m not alone in this.

If you’re attempting to get guest posting spots on big name blogs, you must avoid the following mistakes in your initial pitch.

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