About Jonathan Payne

I'm the Founder and Author of My Social Game Plan, where I've spent the last six years writing about digital marketing in an effort to help brands and marketers stay on top of the rapidly-evolving marketing landscape.

If you enjoyed reading this post and found it helpful, I'd love to connect with you outside the blog!

β€’ Get to know more about me and check out my free Social Media Starter Kit.

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Social Media Weekly News In Under Two Minutes | March 24, 2017 | Episode 4

A fresh episode of the Social Media Weekly News is up…

This week covers a developing story about brands pulling ads from YouTube for “extreme” reasons, along with an exceptional study from Buffer and Animoto about the effectiveness of square video vs. landscape video.

Watch here if the video above doesn’t load.

Click here to continue reading…

Social Media Weekly News In Under Two Minutes | March 17, 2017 | Episode 3

In this episode of the Social Media Weekly News, I cover:

  • How Facebook native videos are crushing YouTube videos
  • Facebook’s new Snapchat-clone Messenger Day
  • A recent report about what platforms marketers are most interested in advertising on

All in under two minutes, cause I know you busy people have a lot to do. Watch below!

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Social Media Weekly News In Under Two Minutes | March 10, 2017 | Episode 2

This week in the Social Media Weekly News, we’re covering hot topics surrounding:

  • Instagram ads in Stories
  • A compelling video marketing report that was recently released

Watch the video below to get the scoop on what’s happening this week in the digital marketing arena…

It’s a mere two minutes.

That’s less time than it takes to microwave a delicious Hot Pocket πŸ™‚

Click here if the video doesn’t load.

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5 Steps to Create Quality Social Media Content

Post submitted by Aprel Downey.

Maintaining an active presence on social media is, in most cases, vital to the success of your business.


People ages 35-49 (dubbed Generation X) spend almost 7 hours per week on social media.

Millennials, who come in second, spend just over 6 hours per week on social media.

Dig these stats? There’s plenty more where that came from.

5 Steps to Create Quality Social Media Content

The simple fact is your target customers have their attention placed squarely on social media and other online platforms for a large percentage of the time they’re awake.

They’re looking for opinions, guidance, and expert knowledge when seeking solutions to their problems.

Social media presents an opportunity for your business to be that guide and expert, openly and transparently.

As you share information with your audience on social media, they begin to trust you and, if you’re approaching the medium sensibly, you’ll build genuine relationships with past, present, and future customers.

That trust works its way into future sales down the road.

For these reasons, you have to do more than just show up on social media, post something, and walk away thinking you’re ahead of the game.

That’s a losing strategy.

What you post, how and when you post it, how personable your presence is, and how dedicated you are to having conversations with your customers all play an essential role in your social media game.

Below are five steps that will ensure you’re creating social media content that adds value, instead of turning people away.

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26 Awesome Social Media Statistics to Back Up Your Strategy

Post submitted by Mandy Edwards.

β€œSocial media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” – Ryan Lilly

I came across the above quote and thought it to be a great illustration of how social media is becoming so deeply ingrained in marketing strategies across the board.

Of course, any effective social media strategy is founded in research, analytics, and statistics — consumer behaviors, interests, patterns, demographics, and so on.

26 Social Media Statistics to Back Up Your Social Media Marketing Strategy

Being a fan of data and statistics, I love finding different bits of information among the common data we social media marketing professionals regularly use.

Some bits are eye-opening, some are really odd.

Some make you sit and really evaluate what your actual usage behavior is, while some just make you laugh.

Below are 26 social media marketing statistics I’ve found while doing client research and putting together my weekly Marketing Fact Friday series (you can follow on Instagram) that will help advise your social media strategy.

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