About Jonathan Payne

Jonathan Payne (@SocialGamePlan) is the founder of My Social Game Plan, as well as an Interactive Marketing Specialist at Strategexe Consulting Group in Louisville, KY. Learn more about Jonathan and My Social Game Plan.

Recent Additions to @Buffer: RSS Feeds and Content Suggestions

Back again with more good stuff on the Buffer front! You may have seen my recent post, A Quick Starter Guide to Buffer, which I highly encourage you check out if you’re new to the platform.

Recent Additions to Buffer - RSS Feeds and Content Suggestions

It seems the developers at Buffer have been busy lately, so I thought I would cover a couple of their recent feature additions: RSS Feeds and Content Suggestions.

Both of these features are outstanding time savers for social media marketers and make scheduling updates a breeze!

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4 Awesome Google Analytics Dashboards You’ll Love

There seems to be an analytics craze in the marketing arena these days, for good reason. After all, the shift toward digital has made marketing more quantifiable than ever.

With so many different analytics tools being thrown at us from every direction, it’s hard to know where to turn first!

This is why Google Analytics comes in handy, as I think it’s the most robust, reliable free analytics platform available and always a great place to start wrapping your head around how your digital marketing efforts are performing.

4 Awesome Google Analytics Dashboards You'll Love

In this post, I’ll share four really helpful Google Analytics dashboards I guarantee will make your life easier and your digital marketing more effective!

The beauty of these dashboards is they can be easily shared with just a few clicks and I’ll explain how you can add them to your Google Analytics account in seconds later in the post.

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Everything is Better Than Zero (Video)

Everything is Better than Zero - Gary VaynerchukHere’s an interesting problem: the challenge of high expectations.

If you’re anything like me, you expect a lot — sometimes too much — of others and of yourself.

I co-founded My Social Game Plan in 2011 as a senior in college with the expectation of being the go-to digital marketing agency in Louisville and beyond. Idealistic? You could say that.

I hadn’t even figured out how to be the go-to digital marketing agency in my neighborhood, and here I am expecting to dominate an entire industry. How could I reasonably expect to go from nothing to everything overnight?

We’re taught to have high expectations for ourselves and to constantly strive for never-ending progress. However, there’s a fine line between working to be better and establishing expectations so high that they become demotivating and self-defeating.

This is true in every aspect of life I can think of: your personal relationships, education, career, hobbies, financial habits, and fitness/physical health. You name it and I guarantee the threat of expectations that are too high exists.

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A Quick Starter Guide to @Buffer

If you scroll down the home page of My Social Game Plan, you won’t be surprised when I tell you: Buffer is awesome!

A Quick Starter Guide to Buffer

For not being officially affiliated with Buffer (hey, I’m open to changing that *glances over at Joel and Leo*), you probably think I talk a little too much about them.

However, I think organizations with amazing products and unique business philosophies that challenge the status quo deserve all the attention in the world.

With that said, this post is a Buffer starter guide that focuses on the following topics:

  • A broad overview of what Buffer is and how it stacks up to the competition.
  • Why I think it’s one of the more helpful social media tools available.
  • How to connect your social media accounts.
  • How to set up your first Buffer schedule.

You’ll be well on your way to easier, more effective social media marketing with Buffer, so let’s dive in!

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Why Abandoning Facebook is a Bad Idea

Over the past few months, there’s been no shortage of marketers and companies vowing to stop using Facebook.

The frustrations are understandable — the perception of Facebook has shifted from a platform that gave almost limitless access to your audience for no charge to a platform that gives limited access to your audience unless you pay.

(Whether these perceptions are truly representative of reality or not is up for debate, in my opinion, but that’s another topic for another day.)

Why Abandoning Facebook is a Bad Idea

We’ve witnessed these frustrations lead to well-known digital marketers recommending people forget Facebook. We’ve seen companies such as Eat24 completely step away from Facebook with dramatic breakup letters. We’ve seen countless marketers and small business owners express the trouble they’re having with updates receiving significantly less exposure.

So, what gives? Are these irritations legitimate reasons for abandoning Facebook?

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