Before we dive in, let’s dispel the myth that automating social media management is a mortal sin. Every industry seeks to automate time-consuming tasks to some extent, so there’s no need to place social media management on a pedestal that doesn’t exist elsewhere. Aside from that, Dan Zarrella of Hubspot recently released some compelling data that supports the case for automating Twitter.
Anyone who’s managed multiple Twitter accounts for clients knows the job is incredibly labor-intensive. Between finding or creating great content to share, optimizing tweets to maximize clickthroughs, and setting up sharing schedules, time goes right out the window. It’s no wonder businesses look to outsource this work so frequently. Neglecting automation plainly limits your ability to engage followers as often as you should. Essentially, it limits your ability to do what is best for your clients and that’s an avoidable lose-lose scenario.
To emphasize, automation isn’t an excuse to ignore your Twitter account. The purpose of automating tweets is to free up time for engaging your followers — responding to their tweets, driving conversations, and thanking those who retweet you.
So, let’s make at least one aspect of social media management — Twitter — a bit less time-consuming by using three free, simple tools: Google Reader, Buffer, and IFTTT. Deal?
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