About Jonathan Payne

I'm the Founder and Author of My Social Game Plan, where I've spent the last six years writing about digital marketing in an effort to help brands and marketers stay on top of the rapidly-evolving marketing landscape.

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The Definitive Guide to Native Advertising for Small Businesses

Guest post presented by Maribel Creative Agency.

Native advertising has become an increasingly popular way for companies to promote themselves.

While not a novel concept — marketing firms have been producing native ads since the advent of print journalism — new questions regarding ethics and efficacy have arisen over the past couple of years. Native advertisements take many forms.

The Definitive Guide to Native Advertising for Small Businesses

Promoted tweets on Twitter, suggested posts on Facebook, and “advertorials,” fall under the native ad umbrella. Websites like BuzzFeed and Cracked have proliferated the genre, and chances are, if you are reading this article, you have stumbled upon some form of native advertising on the web.

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5 Innovative Startups Who Are Owning Their Social Space

For small-medium business owners who are just dipping their toe into the murky waters of marketing, getting to grips with social media management can feel like an overwhelming task.

If you’re struggling to understand how to use social media in a way that grows your audience, boosts engagement and drives traffic to your website, you’re not alone.

5 Innovative Startups Who Are Owning Their Social Space

One of the best ways to get better at something is to learn from those who are already doing it correctly. Of course, with social media there are few hard and fast rules about ‘right’ and ‘wrong,’ but there are certain approaches that generally prove effective (and others less so).

Use the following examples to inspire your own social media plan for better business growth and engagement.

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Social Media Weekly News In Under Two Minutes | April 8, 2017 | Episode 6

The time has come…

…for you to watch this week’s episode of the Social Media Weekly News In Under Two Minutes.

This week covers top stories like Facebook Live’s growth and popularity, Pinterest’s milestone growth and value to small businesses, and new Facebook ad tools to help you project your campaign’s performance.

 

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Social Media Weekly News In Under Two Minutes | March 31, 2017 | Episode 5

The moment you’ve been waiting for all week…

A fresh episode of the Social Media Weekly News is live.

This week I’m covering:

  • A top-notch research report outlining what consumers expect from digital platforms in 2017
  • The release of Facebook Stories
  • Cool new Facebook features that help non-profits and others involved with fundraising campaigns

 

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Social Media Weekly News In Under Two Minutes | March 24, 2017 | Episode 4

A fresh episode of the Social Media Weekly News is up…

This week covers a developing story about brands pulling ads from YouTube for “extreme” reasons, along with an exceptional study from Buffer and Animoto about the effectiveness of square video vs. landscape video.

 

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