About Jonathan Payne

I'm the Founder and Author of My Social Game Plan, where I've spent the last six years writing about digital marketing in an effort to help brands and marketers stay on top of the rapidly-evolving marketing landscape.

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Why Connecting Your Brand With Influencers Is Imperative (and How This Applies to Digital Marketing)

As of 2006, Nike was spending $475 million annually on endorsement deals with athletes.

LeBron James made $33 million in 2013 from endorsement deals with companies like Samsung, Nike, and Coca-Cola (Sprite).

Why Connecting Your Brand With Influencers Is Imperative3

Why such huge spending on endorsements?

Based on a 2012 study by Anita Elberse and Jeroen Verleun in the Journal of Advertising Research:

signing top athletic endorsers corresponds with “around $10 million in additional sales annually and nearly a 0.25% increase in stock returns.” (1)

Why do endorsements have such a significant impact on consumer decisions?

And can we use the same rationale to explain why connecting with influencers in your industry or niche is a critical path to growing your brand?

Yep, and here’s how…

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Why Abandoning Facebook Is A Horrible Idea for Your Business

Over the past year or two, there’s been no shortage of marketers and brands complaining about “the ineffectiveness of Facebook”.

  • We’ve read post after post by marketers and business owners expressing the trouble they’re having with updates receiving less exposure (reach).
 Why Abandoning Facebook Is A Horrible Idea for Your Business

 

The frustrations are understandable, as Facebook is perceived to have shifted from a platform that gave almost limitless access to your audience for no charge to a platform that gives limited access to your audience unless you pay.

So, what gives?

  • Is Facebook really pulling the rug out from underneath businesses and marketers?
  • Are there legitimate reasons for abandoning Facebook?

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You Have A Content and Branding Problem, Not An Algorithm Problem

How many times have you come across complaints about Facebook or, lately, Instagram changing their algorithm?

A lot of marketers get in an upheaval over the slightest change and start scurrying around trying to figure out the next tactic to “game” the algorithm.

Granted, I understand the frustrations…playing the guessing game with these guys isn’t the most fun, especially since creating unique content is so labor-intensive.

You Have A Content and Branding Problem Not An Algorithm Problem

Of course you want your investment to pay off and that’s more difficult if you’re not sure how the algorithm is treating content.

But take a step back and question whether the algorithm is genuinely the troublemaker in this scenario.

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How Often Should You Post on Instagram?

The age-old social media question…

“How often should I post to maximize engagement?”

With Instagram continuing to make its way into the mainstream portfolio of every marketer, I’ve seen this question popping up more and more.

How Often Should You Post on Instagram?

The answer for Instagram is the same as it was in the past, when people asked about how many times to post to Facebook and Twitter.

Finding the optimal post frequency and maximizing engagement has always come down to one simple behavior: Test. Test. Test.

And when you’ve had enough of testing, test again.

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4 Stupidly Quick Ways to Get Your Guest Post Ignored

For every guest post that gets accepted around here, another 10-15 get killed immediately after skimming the pitch email.

Usually for very elementary reasons.

How To Pitch a Guest Post

Let’s talk about things you should do if you don’t mind your guest post pitch getting ignored…

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