As part of the #SMPro Expert Spotlight Blog Series, this interview highlights Stewart Rogers of UsFitties, a philanthropic venture dedicated to bringing up-to-date and down-to-earth health and fitness advice to the public.
Below, Stewart discusses his background, offers a handful of outstanding digital marketing tips, and provides his opinions on the overall landscape of the social media industry.
Lately, people have been asking me what strategies, resources, and tools I’ve used to grow My Social Game Plan. I feel odd answering the question, because I honestly don’t do anything outrageously time consuming, costly, or complex.
I started completely from scratch. While I probably should, I don’t give speeches or do seminars. I don’t pay for advertising. I don’t have tons of connections with top bloggers or social media influencers.
So what’s the key to My Social Game Plan’s growth?
I occasionally get emails and tweets asking what social media and digital marketing blogs I follow. There’s so much content written daily on the topic of social media and I know how difficult sifting through all of it can be.
Nonetheless, it’s important to stay current with what’s going on in the digital marketing world and there’s no better way than to spend some time reading what others are writing.
My Google Reader is overflowing with amazing content and I could probably mention dozens of great blogs with ease, but here are seven from proven digital marketers that I would recommend you add to your RSS feed immediately.
As part of the #SMPro Social Media Spotlight Blog Series, this interview highlights Will Russell: San Francisco resident, soccer fanatic, and founder of online marketing consultancy Will Russell Marketing.
Founded in 2012, Will Russell Marketing assists brands in the safety and security industry by elevating their online presence and integrating online initiatives into their business strategy to drive increased business success.
Below, Will discusses his background, offers a handful of golden marketing tips, and provides his opinions on the overall landscape of the social media industry.
Before we dive in, let’s dispel the myth that automating social media management is a mortal sin. Every industry seeks to automate time-consuming tasks to some extent, so there’s no need to place social media management on a pedestal that doesn’t exist elsewhere. Aside from that, Dan Zarrella of Hubspot recently released some compelling data that supports the case for automating Twitter.
Anyone who’s managed multiple Twitter accounts for clients knows the job is incredibly labor-intensive. Between finding or creating great content to share, optimizing tweets to maximize clickthroughs, and setting up sharing schedules, time goes right out the window. It’s no wonder businesses look to outsource this work so frequently. Neglecting automation plainly limits your ability to engage followers as often as you should. Essentially, it limits your ability to do what is best for your clients and that’s an avoidable lose-lose scenario.
To emphasize, automation isn’t an excuse to ignore your Twitter account. The purpose of automating tweets is to free up time for engaging your followers — responding to their tweets, driving conversations, and thanking those who retweet you.
So, let’s make at least one aspect of social media management — Twitter — a bit less time-consuming by using three free, simple tools: Google Reader, Buffer, and IFTTT. Deal?
