About Jonathan Payne

I'm the Founder and Author of My Social Game Plan, where I've spent the last six years writing about social media marketing in an effort to help business owners and marketers stay on top of the rapidly-evolving marketing landscape.

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Why Facebook Video Ads Are a Must for Your Small Business

You know what’s fun? Spending your marketing budget on ads that don’t make a difference.

I kid.

American marketing pioneer, John Wanamaker, once remarked, “Half the money I spend on advertisements is wasted; the trouble is, I don’t know which half.” [Tweet This]

Why Facebook Video Ads Are a Must for Your Small Business

Most small business owners have no trouble relating to this sentiment, so you’re definitely not alone.

The good great news is modern ad targeting techniques have ushered in a vastly-improved approach to understanding ad performance and managing ad spending, especially for small businesses.

While there are plenty of reliable options for online pay-per-click (PPC) advertising, Facebook video advertisements are one of the best ways to track down that high ROI.

Below is a general description of what makes Facebook a strong ad platform, along with an infographic from Memory Tree Productions outlining why your business can’t afford to ignore Facebook video ads.

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Do Small Businesses Need to Be On Every Social Media Platform?

Your obsession with being everywhere is likely the reason you’re always nowhere.

Facebook, Snapchat, YouTube, Twitter, LinkedIn, Instagram, Pinterest, BeBee…

The list of social platforms seems to grow endlessly, and you’re left wondering if your business should be present on all or most of them?

Do Small Businesses Need to Be On Every Social Media Platform?

After all, everybody wants to be on the cutting edge and you feel like you simply can’t afford to miss the next big thing, right?

Pause.

There are two major points of consideration when deciding where your small business should have a social media presence.

  • What marketing resources do you have available to you?
  • How do your customers prefer to consume information?

As you approach an answer to these questions, you’ll inevitably narrow down what platforms are likely to return the most value.

So, let’s chat about these considerations in detail.

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The Definitive Guide to Native Advertising for Small Businesses

Guest post presented by Maribel Creative Agency.

Native advertising has become an increasingly popular way for companies to promote themselves.

While not a novel concept — marketing firms have been producing native ads since the advent of print journalism — new questions regarding ethics and efficacy have arisen over the past couple of years. Native advertisements take many forms.

The Definitive Guide to Native Advertising for Small Businesses

Promoted tweets on Twitter, suggested posts on Facebook, and “advertorials,” fall under the native ad umbrella. Websites like BuzzFeed and Cracked have proliferated the genre, and chances are, if you are reading this article, you have stumbled upon some form of native advertising on the web.

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5 Innovative Startups Who Are Owning Their Social Space

For small-medium business owners who are just dipping their toe into the murky waters of marketing, getting to grips with social media management can feel like an overwhelming task.

If you’re struggling to understand how to use social media in a way that grows your audience, boosts engagement and drives traffic to your website, you’re not alone.

5 Innovative Startups Who Are Owning Their Social Space

One of the best ways to get better at something is to learn from those who are already doing it correctly. Of course, with social media there are few hard and fast rules about ‘right’ and ‘wrong,’ but there are certain approaches that generally prove effective (and others less so).

Use the following examples to inspire your own social media plan for better business growth and engagement.

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Social Media Weekly News In Under Two Minutes | April 8, 2017 | Episode 6

The time has come…

…for you to watch this week’s episode of the Social Media Weekly News In Under Two Minutes.

This week covers top stories like Facebook Live’s growth and popularity, Pinterest’s milestone growth and value to small businesses, and new Facebook ad tools to help you project your campaign’s performance.

 

Watch here if the video above doesn’t load.

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