About Jonathan Payne

Jonathan Payne (@SocialGamePlan) is the founder of My Social Game Plan, as well as an Interactive Marketing Specialist at Strategexe Consulting Group in Louisville, KY. Learn more about Jonathan and My Social Game Plan.

Maximizing Facebook Reach and Engagement Using @Buffer (Lesson)

[Note: This lesson requires upgrading your Buffer account to the Awesome Plan. Well worth it!]

If you’ve caught me here on the blog or on social media enough, you know Buffer [referral link] is my favorite social media management platform, especially for individuals and small businesses.

Updating Facebook at the Perfect Times Using @Buffer

I’ve talked at length about the great integration between Buffer, Feedly, and IFTTT and how it’s saved me tons of time managing multiple Twitter presences.

Buffer works flawlessly 99.9% of the time. The same can’t be said of Hootsuite, to be honest.

And, when there is a problem, I know from personal experience that their customer service is beyond excellent and will fix it almost immediately.

If you aren’t on Buffer yet, get there and share it with your friends as well. They’ll probably buy you a drink out of gratitude.

With that said, let’s jump into this lesson where I’ll explain a simple way you can use Buffer to maximize your Facebook reach and engagement.

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The Absolute Worst Ways to Pitch a Guest Post

The Absolute Worst Ways to Pitch a Guest Post“Hello Webmaster…”

I stumbled on Danny Iny’s Write Like Freddy guest blogging training a couple years ago. [Read my review of Write Like Freddy]

Like many, I jumped on the guest blogging bandwagon and for good reason — increased traffic, more subscribers, more authority in the digital marketing niche, and so on.

After wrapping my head around the guest posting process, I decided to start taking guest post submissions for My Social Game Plan.

While the submissions haven’t all been bad — in fact, I’ve had some amazing guest bloggers and built great relationships — I almost always wake up in the morning to some horrible guest post pitches in my inbox.

I know I’m not alone in this.

If you’re attempting to get guest posting spots on big name blogs, you must avoid the following mistakes in your initial pitch.

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Why Connecting With Influencers in Your Niche is Imperative

As of 2006, Nike was spending $475 million annually on endorsement deals with athletes.

LeBron James made $33 million in 2013 from endorsement deals for companies like Samsung, Nike, and Coca-Cola (Sprite).

Why Connecting with Influencers in Your Niche is Imperative

Why such huge spending on endorsements?

According to a 2012 study by Anita Elberse and Jeroen Verleun in the Journal of Advertising Research, signing top athletic endorsers corresponds with “around $10 million in additional sales annually and nearly a 0.25% increase in stock returns.”  [Click to Tweet This Stat]

Why do athlete endorsement have such a significant impact on consumer decisions and can we use the same rationale to explain why connecting with influencers in your niche is crucial to success?

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How To Reach a Nonprofit Audience with Social Media

Post by Dennis Fischman of Communicate!

So you’re interested in reaching a nonprofit audience?

Good choice, given there are 1.5 million tax-exempt organizations in the United States alone. [Click to Tweet This]

6 Ways to Reach a Nonprofit Audience with Social Media

And yet, even with big numbers, it seems few people target these organizations successfully via social media. If you make yourself valuable to the nonprofit niche, there is plenty of room to attract a devoted following.

Emphasis: If you make yourself valuable to them…

Knowing your audience before you craft your message is vital. The nonprofit world seeks specific goals, faces unique problems, and speaks a language that for-profit businesses often wouldn’t.

To successfully capture the nonprofit audience, you must offer solutions that focus on their unique problems and present your message in a language that makes sense to them.

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Facebook to Start Sharing Mobile User Numbers by Country

TechCrunch recently reported, in an effort to increase transparency, Facebook has announced that it will begin sharing its mobile user counts for daily and monthly use.

This, Facebook hopes, will help businesses and brands think different about how their followers engage with Facebook. These statistics will be sorted by country, but are currently only available for the North American and UK markets.

Facebook to Start Sharing Mobile User Numbers by Country

Businesses that have been hesitant to engage in mobile advertising may now be more willing to launch mobile advertising campaigns to reach out to the users of mobile devices. Rather than the monthly statistics, most people will be interested in the daily statistics.

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