8 Ways to Promote Your Latest Blog Post

Post by Nicholas Scalice (@nscalice)

So, you’ve worked tirelessly selecting a topic, researching it, creating an outline, and writing the actual blog post.

Then you added some images, embedded some links, and clicked that “publish” button with a sigh of relief.

Ah, the work is done, or so you think.

Well, guess what? You’re not finished just yet.

8 Ways to Promote Your Latest Blog Post

Publishing a new post on your blog is just half the battle, and frankly, it’s the easy part. The real work begins when you go out there and promote that post so that it gets the widest exposure in the shortest amount of time.

How do you do this? By using a fairly straightforward formula, which I will outline below. From the minute you click “publish,” these actions should be waiting on your to-do list.

You put all of this effort into your post, so why let it sit there on your blog, with very little attention? Certainly the post won’t share itself.

That’s where these actions can help make the difference between a mediocre blog with very little activity and visibility and a blog that is a social hotspot.

So, what are you waiting for? Let’s get to the list:

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The Benefits of Long-Form Content

Post by Savannah Marie of seocompanygo.com.

With short character limits and the dominance of image-only platforms like Pinterest and Instagram, digital marketing has been trending toward smaller and shorter content.

Given the fast-paced nature of the world we live in, small content that gets a message across has become a very popular and effective strategy among marketers.

In direct contrast to this trend is the reemergence of long form content.


Organizations and bloggers are beginning to reintroduce longer, more substantial content pieces into their marketing schemes.

In a digital space where 140 characters has become the norm, these pieces of content stand out and serve as valuable resources for the organizations that create them.

Below is a discussion of the value of long-form content and an argument for its inclusion in your brand’s marketing mix.

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3 Tips to Improve Your Blogging and Increase Traffic

3 Tips to Improve Your Blogging and Increase TrafficSocial media can help grow almost any business, but you can’t just jump on Twitter, start sending out tweets about anything, and expect to be see amazing results.

To make social media work for you, you have to use it smartly and strategically.

I recently ran across an article by Ashley Verrill on Social Fresh about how companies can increase traffic to their website by blogging and taking advantage of other social media tools.

So, I reached out to Ashley to see what other social media tricks she has up her sleeve.

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Oh, No Big Deal, Let’s Just Steal Some Content!

Stop Content TheftThe world works in strange ways, huh?

As some of you may know, I recently started working as an Interactive Marketing Specialist at Strategexe Consulting Group, a digital marketing agency in Louisville.  One of the first things I suggested was to start allowing guest posts on the Strategexe blog.

So, I took on the task of creating a set of guest posting guidelines, “recruiting” guest bloggers, and handling guest post submissions. This was back in March.

Fast forward about three months and I wake up to a guest post submission for Strategexe. Here’s where things get fun.

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7 Social Media and Digital Marketing Blogs You Must Follow

Social Media and Digital Marketing BlogsI occasionally get emails and tweets asking what social media and digital marketing blogs I follow.  There’s so much content written daily on the topic of social media and I know how difficult sifting through all of it can be.

Nonetheless, it’s important to stay current with what’s going on in the digital marketing world and there’s no better way than to spend some time reading what others are writing.

My Google Reader is overflowing with amazing content and I could probably mention dozens of great blogs with ease, but here are seven from proven digital marketers that I would recommend you add to your RSS feed immediately.

Click here to continue to the list…