Anyone who sits down with clients to discuss social media always gets a handful of common questions. How do I know social media will work for me? What’s the ROI? How can social media help my business? What in the hell is Pinterest? Even this painful one still comes up from time to time: “Twitter? Who cares if I’m having a sandwich or brushing my teeth?”
Most social media sales people are ready for those questions. They have the answers waiting on the tip of their tongue, because they’ve been asked so many times. But there are some huge questions business owners frequently ask that I’ve seen stump sellers.
Maybe these questions are so simple and obvious to advocates of social media that it’s difficult to verbalize an answer to the layperson.
Whatever the reason, are you getting stumped by the questions below when you sit down with potential clients?