Smartphone Use by College Students [Infographic]

Smartphone Usage of College Students Infographic

It’s no secret smartphone use has skyrocketed across the board the past few years, especially in many less developed countries where “Internet” and “phone” are arguably synonymous.

What’s the importance of understanding mobile usage? 

Think about where your smartphone is from the time you wake up until the time you go to sleep at night.  If you’re anything like me, it’s either in your pocket or within a couple feet of you at all times.

This is huge for us marketers, because it’s your direct connection to consumers nearly every second of the day.  This is where consumers check social media, see your emails, find where you’re stores are located, browse your inventory, compare prices at the point of purchase, talk to friends, organize meetings, and so on.  This is where consumers do everything.  Simply put: If you’re ignoring mobile, you’re ignoring your consumers.

The infographic below delves into a huge and important segment of smartphone users: college students.  How many college students own a smartphone?  When do they use their phones?  Do they use smartphones primarily for work or for leisure?  Just a few of the many questions addressed with this infographic!

This is an infographic you can’t miss, especially if younger consumers make up your target market.

Key Statistics from the Infographic


Mobile Smartphone Use by College Students

Infographic Source:

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About Jonathan Payne

I'm the Founder and Author of My Social Game Plan, where I've spent the last six years writing about digital marketing in an effort to help brands and marketers stay on top of the rapidly-evolving marketing landscape.

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  • I cannot believe that there are more people using RIM than there are the ones using Android. Way to go Canada!

    A lot of the stats here apply to non-college students as well, especially us Entrepreneurs! Thanks for posting this!

    • Yeah, a bit surprising, isn’t it?

      Thanks for the comment!

  • Some great info here and yes, we need to pay attention to this, especially since so many use mobile phones as their way of life..

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  • Keniel Huntley

    You should add your sources, So you can be easily cited. I like this stuff.