As social media continues to push into the mainstream, businesses are clearly taking note. Many businesses are making an effort to connect to their customers online, but that’s not all they’re looking for.
Research has shown that nearly all job recruiters are using social media to connect with potential employees as well. The following infographic (courtesy of Jobvite) shows the trend of companies adopting social media for job recruitment over the past few years.
- Social Recruitment is at an all time high. A total of 92% of recruiters are using social networks to scope out potential hires. [Tweet This]
- Over the past few years, LinkedIn has only increased its share of this market, now being utilized for a whopping 93% of all social media recruiting. [Tweet This]
- The research also shows that 89% of recruiters said LinkedIn produced successful hires for them (Facebook was second with only 25%). [Tweet This]
- Many surveyed recruiters found that candidate quality and quantity has increased through the use of social media, and some indicated that the hiring process was quicker and more employee referrals were made.
Overall, this goes to show how important having a well-maintained social presence (especially on LinkedIn) can be if you’re in the job market.