Digital Marketing In China: What You Need To Know

Post submitted by Benji Lamb. The Chinese digital marketing ecosystem is a unique one, much different from what we’re used to seeing in the US and Europe. The first step for marketers seeking to adapt their brands to the Chinese digital market is understanding the broader context before developing your strategy. A couple stats to […]

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You Have A Content and Branding Problem, Not An Algorithm Problem

How many times have you come across complaints about Facebook or, lately, Instagram changing their algorithm? A lot of marketers get in an upheaval over the slightest change and start scurrying around trying to figure out the next tactic to “game” the algorithm. Granted, I understand the frustrations…playing the guessing game with these guys isn’t […]

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How Often Should You Post on Instagram?

The age-old social media question… “How often should I post to maximize engagement?” With Instagram continuing to make its way into the mainstream portfolio of every marketer, I’ve seen this question popping up more and more. The answer for Instagram is the same as it was in the past, when people asked about how many […]

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4 Stupidly Quick Ways to Get Your Guest Post Ignored

For every guest post that gets accepted around here, another 10-15 get killed immediately after skimming the pitch email. Usually for very elementary reasons. Let’s talk about things you should do if you don’t mind your guest post pitch getting ignored…

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How to Complete an SEO Competitive Analysis

Have you ever looked at a competitor’s website and wondered why they were ranking higher than you in search engines? In this post, we’re going to walk through the process of completing a search engine optimization (SEO) analysis, a tool to help you better understand the competitive landscape of search engine rankings in your industry. […]

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