Do Small Businesses Need to Be On Every Social Media Platform?

Your obsession with being everywhere is likely the reason you’re always nowhere. Facebook, Snapchat, YouTube, Twitter, LinkedIn, Instagram, Pinterest, BeBee… The list of social platforms seems to grow endlessly, and you’re left wondering if your business should be present on all or most of them? After all, everybody wants to be on the cutting edge […]

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The Definitive Guide to Native Advertising for Small Businesses

Guest post presented by Maribel Creative Agency. Native advertising has become an increasingly popular way for companies to promote themselves. While not a novel concept — marketing firms have been producing native ads since the advent of print journalism — new questions regarding ethics and efficacy have arisen over the past couple of years. Native […]

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5 Innovative Startups Who Are Owning Their Social Space

For small-medium business owners who are just dipping their toe into the murky waters of marketing, getting to grips with social media management can feel like an overwhelming task. If you’re struggling to understand how to use social media in a way that grows your audience, boosts engagement and drives traffic to your website, you’re […]

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5 Steps to Create Quality Social Media Content

Post submitted by Aprel Downey. Maintaining an active presence on social media is, in most cases, vital to the success of your business. Proof? People ages 35-49 (dubbed Generation X) spend almost 7 hours per week on social media. Millennials, who come in second, spend just over 6 hours per week on social media. Dig […]

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26 Awesome Social Media Statistics to Back Up Your Strategy

Post submitted by Mandy Edwards. “Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” – Ryan Lilly I came across the above quote and thought it to be a great illustration of how social media is becoming so deeply ingrained in marketing strategies across […]

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