The Benefits of Long-Form Content

Post by Savannah Marie of seocompanygo.com. With short character limits and the dominance of image-only platforms like Pinterest and Instagram, Internet marketing has been trending toward smaller and shorter content. Given the fast-paced nature of the world we live in, small content that gets a message across has become a very popular and effective strategy [...]

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How Technology and Social Media Are Changing Sports

Post by Kelley McGrath (@KelleyAnnMac). From how you do your grocery shopping to how you spend your leisure time, it’s no secret that modern technology and social media are having drastic impacts. So how have these two forces made their way into the sports arena? Sports like football and soccer are decidedly low-tech activities, which [...]

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7 Crucial Tips for Effective Content Marketing

Post by Savannah Marie of Mixios. Forget about PayPal and apps – content is the new online currency. Website owners still use display ads and emails to generate sales, but they also rely on blogs, white papers, and other intangible assets to attract attention and generate authority in their industry. As a result, their marketing [...]

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Why Superstitions Are Amazing Marketing Tools

Post by Nick Armstrong of WTF Marketing. You wouldn’t know it by their reputation, but superstitions are actually a very useful marketing tool. I’m serious. Superstitions teach us through veiled threats of impending doom about the hidden dangers that surround us, the value of everyday objects, and “common sense” better than perhaps even a first-hand [...]

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Why Connecting With Influencers in Your Niche is Imperative

As of 2006, Nike was spending $475 million annually on endorsement deals with athletes. LeBron James made $33 million in 2013 from endorsement deals for companies like Samsung, Nike, and Coca-Cola (Sprite). Why such huge spending on endorsements? According to a 2012 study by Anita Elberse and Jeroen Verleun in the Journal of Advertising Research, [...]

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