Why Abandoning Facebook is a Bad Idea

Over the past few months, there’s been no shortage of marketers and companies vowing to stop using Facebook. The frustrations are understandable — the perception of Facebook has shifted from a platform that gave almost limitless access to your audience for no charge to a platform that gives limited access to your audience unless you […]

Continue reading...

Bitly Security Breach and Reconnecting @Buffer Link Shortening

You’ve probably heard the news that Bitly, the popular link shortening service, is facing security issues. From the Bitly blog: We have reason to believe that Bitly account credentials have been compromised; specifically, users’ email addresses, encrypted passwords, API keys and OAuth tokens. We have no indication at this time that any accounts have been […]

Continue reading...

Maximizing Facebook Reach and Engagement Using @Buffer (Lesson)

[Note: This lesson requires upgrading your Buffer account to the Awesome Plan. Well worth it!] If you’ve caught me here on the blog or on social media enough, you know Buffer [referral link] is my favorite social media management platform, especially for individuals and small businesses. I’ve talked at length about the great integration between […]

Continue reading...

Optimizing Your Word of Mouth Advertising

Post by Rob Swystun from @RhinoForceLLC. Back in the dark ages (pre-internet 20th Century), businesses put a lot of effort into gaining and maintaining a stellar reputation. They knew that no matter how much they advertised, the real advertising was done when customers and clients told other people about the business and gave it their […]

Continue reading...

Twitter 101: 6 Fundamentals to Growing Your Twitter Following

Post by Savannah Marie of seocompanygo.com. It’s never a good idea to buy your friends, and social media is no exception to this rule. Nevertheless, it’s a common practice for businesses, brands and even celebrities to pay for Facebook likes, YouTube views, and Twitter followers in order to boost their prominence in the social media […]

Continue reading...