Facebook to Start Sharing Mobile User Numbers by Country

TechCrunch recently reported, in an effort to increase transparency, Facebook has announced that it will begin sharing its mobile user counts for daily and monthly use.

This, Facebook hopes, will help businesses and brands think different about how their followers engage with Facebook. These statistics will be sorted by country, but are currently only available for the North American and UK markets.

Facebook to Start Sharing Mobile User Numbers by Country

Businesses that have been hesitant to engage in mobile advertising may now be more willing to launch mobile advertising campaigns to reach out to the users of mobile devices. Rather than the monthly statistics, most people will be interested in the daily statistics.

Click here to continue reading…

Smartphone Use by College Students [Infographic]

Smartphone Usage of College Students Infographic

It’s no secret smartphone use has skyrocketed across the board the past few years, especially in many less developed countries where “Internet” and “phone” are arguably synonymous.

What’s the importance of understanding mobile usage? 

Think about where your smartphone is from the time you wake up until the time you go to sleep at night.  If you’re anything like me, it’s either in your pocket or within a couple feet of you at all times.

This is huge for us marketers, because it’s your direct connection to consumers nearly every second of the day.  This is where consumers check social media, see your emails, find where you’re stores are located, browse your inventory, compare prices at the point of purchase, talk to friends, organize meetings, and so on.  This is where consumers do everything.  Simply put: If you’re ignoring mobile, you’re ignoring your consumers.

The infographic below delves into a huge and important segment of smartphone users: college students.  How many college students own a smartphone?  When do they use their phones?  Do they use smartphones primarily for work or for leisure?  Just a few of the many questions addressed with this infographic!

This is an infographic you can’t miss, especially if younger consumers make up your target market.

Click to continue to the infographic…