How Technology and Social Media Are Changing Sports

Post by Kelley McGrath (@KelleyAnnMac).

How Technology and Social Media Are Changing SportsFrom how you do your grocery shopping to how you spend your leisure time, it’s no secret that modern technology and social media are having drastic impacts.

So how have these two forces made their way into the sports arena?

Sports like football and soccer are decidedly low-tech activities, which makes it all the more surprising that modern tech innovations and social media are impacting our consumption of sporting events in such significant and far-reaching ways.

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4 Reasons Your Tweeting Immediately Kills My Interest

4 Reasons Your Tweeting Immediately Kills My InterestPeople who are new to Twitter sometimes ask me how to get followers and how they can build relationships using Twitter.

My first response is always, “try being a human being.”

That’s a great place to start, but of course there’s more to understanding Twitter etiquette than just a vague idea of being human.

If you’ve been on Twitter for a while, this list probably won’t surprise you too much, but a reminder of good etiquette never hurts.

For those who want to improve their Twitter presence, understanding what not to do is often a useful way of understanding what to do.

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Social Media for Nonprofits: 3 Ways to Engage Do-Gooders

This is a guest post my Mike Query of BACC.

People enjoy doing good.Using Social Media for Nonprofits

One of the reasons I believe the “Golden Rule” has survived the test of time is it’s hard not to feel like you’ve left a better legacy after doing something that betters the life of another.  McCartney and company echoed this in their last recording when they sang “…and in the end, the love you make is equal to the love you take.”

So if it feels so great to give, why don’t we see more talk of it in the blogosphere? And even better still, is there anyone searching for these stories, looking to be inspired to do good?

I manage the web initiatives for several Bay Area community service programs, which means I’m responsible for generating content and building relationships with those around Bay Area who are interested in volunteering.  Social media has provided me with plenty of tools to drum up support for all sorts of causes, and without it we would not be as strong as we are today.

Here are three ways you can use social media to engage volunteers or get involved yourself.

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One Strategy to Rule Them All: Driving Revenue with Social Media

Driving Revenue with Social MediaMany businesses look at social media and say “Ah, there’s no way our product or brand would be interesting enough for anyone to care,” or “No one is going to buy our product on Facebook! Our average order is WAY too expensive.” These businesses want to use social media to drive sales.

And why shouldn’t they?

If they’re going to pay a consultant or team member to market to potential customers on those networks, wanting that marketing to translate into real dollars and cents is a reasonable expectation. Up to this point, the response has often been lackluster. Words like branding and community typically take the place of tougher words like revenue and return on investment.

I’m here to tell you today the code has been cracked – driving and measuring revenue with social media can be done by any business. There’s one strategy that can work for ANYONE.

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5 Social Media Resolutions Worth Keeping in 2013

2013 signifies a new start and a 2013 Social Media Resolutionsblank canvas; 365 days packed with possibilities. It’s only natural that with such excitement you might set a goal or, dare we say it, make a resolution.

You’ve heard about “likes” and “tweets” and “pins” all year long.  As your eyes widen at the site of a fresh calendar, you’re probably determined to get in on the action.  That’s great!  But before you push your PC on top of a pedestal, consider these five social media resolutions that guarantee your commitment will pay off.
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