Tag Archives: social media marketing

Social Media Is Ubiquitous, But Still Special [Rebuttal]

  By Jonathan Payne | January 22, 2013 - 12:43 am | ,
2 Comments

This is a guest post by social media consultant Harry Hawk.Is Social Media Irrelevant?

It’s a common human story.

Something new enters the public consciousness and there are years of debate concerning whether it’s only a fad or has the staying power to become a long-term fixture in society.  That is certainly true of social media and all the related topics, such as social media selling and the two biggest questions: “Who in my company should manage social media?” and “Is social media important?”

Mark Blackham recently published a piece on Social Media Today entitled, “Everything is Social, so ‘Social Media’ is Irrelevant,” with the main point being to stop treating social media as an area that deserves the attention of specialists and experts.

While I agree that everything is social, I would never concede that social media is irrelevant.

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Social Media for Nonprofits: 3 Ways to Engage Do-Gooders

  By Guest Blogger | January 13, 2013 - 7:40 pm | , ,
2 Comments

This is a guest post my Mike Query of BACC.

People enjoy doing good.Using Social Media for Nonprofits

One of the reasons I believe the “Golden Rule” has survived the test of time is it’s hard not to feel like you’ve left a better legacy after doing something that betters the life of another.  McCartney and company echoed this in their last recording when they sang “…and in the end, the love you make is equal to the love you take.”

So if it feels so great to give, why don’t we see more talk of it in the blogosphere? And even better still, is there anyone searching for these stories, looking to be inspired to do good?

I manage the web initiatives for several Bay Area community service programs, which means I’m responsible for generating content and building relationships with those around Bay Area who are interested in volunteering.  Social media has provided me with plenty of tools to drum up support for all sorts of causes, and without it we would not be as strong as we are today.

Here are three ways you can use social media to engage volunteers or get involved yourself.

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5 Social Media Resolutions Worth Keeping in 2013

  By Guest Blogger | December 26, 2012 - 5:13 am | ,
4 Comments

This is a guest post by Kelly Gregorio of CashPrior.com.

2013 signifies a new start and a 2013 Social Media Resolutionsblank canvas; 365 days packed with possibilities. It’s only natural that with such excitement you might set a goal or, dare we say it, make a resolution.

You’ve heard about “likes” and “tweets” and “pins” all year long.  As your eyes widen at the site of a fresh calendar, you’re probably determined to get in on the action.  That’s great!  But before you push your PC on top of a pedestal, consider these five social media resolutions that guarantee your commitment will pay off.
Click to continue on to the five resolutions…

How Becoming a Google+ Evangelist Improves Your Search Rankings

  By Jonathan Payne | December 4, 2012 - 8:40 pm | ,
2 Comments

Evangelize Google+ with Guy Kawasaki

What if I said you could get an awesome free eBook from a bestselling author, help improve one of the world’s top companies, generate a strong following on a new-ish social network, and boost your presence in Google’s search rankings all by subscribing to a single email list?

You probably think I’m crazy!  Maybe I would think so too if I was in your shoes.

But trust me, you’ll be glad you kept reading…

Two Questions Stumping Social Media Sales People

  By Jonathan Payne | September 8, 2012 - 12:06 pm | ,
6 Comments

Questions Clients Ask About Social Media

Anyone who sits down with clients to discuss social media always gets a handful of common questions.  How do I know social media will work for me?  What’s the ROI?  How can social media help my business?  What in the hell is Pinterest?  Even this painful one still comes up from time to time: “Twitter?  Who cares if I’m having a sandwich or brushing my teeth?”

Most social media sales people are ready for those questions.  They have the answers waiting on the tip of their tongue, because they’ve been asked so many times.  But there are some huge questions business owners frequently ask that I’ve seen stump sellers.

Maybe these questions are so simple and obvious to advocates of social media that it’s difficult to verbalize an answer to the layperson.

Whatever the reason, are you getting stumped by the questions below when you sit down with potential clients?

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