Why Connecting With Influencers in Your Niche is Imperative

As of 2006, Nike was spending $475 million annually on endorsement deals with athletes.

LeBron James made $33 million in 2013 from endorsement deals for companies like Samsung, Nike, and Coca-Cola (Sprite).

Why Connecting with Influencers in Your Niche is Imperative

Why such huge spending on endorsements?

According to a 2012 study by Anita Elberse and Jeroen Verleun in the Journal of Advertising Research, signing top athletic endorsers corresponds with “around $10 million in additional sales annually and nearly a 0.25% increase in stock returns.”  [Click to Tweet This Stat]

Why do athlete endorsement have such a significant impact on consumer decisions and can we use the same rationale to explain why connecting with influencers in your niche is crucial to success?

Click here to continue reading…

3 Tips to Improve Your Blogging and Increase Traffic

3 Tips to Improve Your Blogging and Increase TrafficSocial media can help grow almost any business, but you can’t just jump on Twitter, start sending out tweets about anything, and expect to be see amazing results.

To make social media work for you, you have to use it smartly and strategically.

I recently ran across an article by Ashley Verrill on Social Fresh about how companies can increase traffic to their website by blogging and taking advantage of other social media tools.

So, I reached out to Ashley to see what other social media tricks she has up her sleeve.

Click here to continue reading…

4 Reasons Your Tweeting Immediately Kills My Interest

4 Reasons Your Tweeting Immediately Kills My InterestPeople who are new to Twitter sometimes ask me how to get followers and how they can build relationships using Twitter.

My first response is always, “try being a human being.”

That’s a great place to start, but of course there’s more to understanding Twitter etiquette than just a vague idea of being human.

If you’ve been on Twitter for a while, this list probably won’t surprise you too much, but a reminder of good etiquette never hurts.

For those who want to improve their Twitter presence, understanding what not to do is often a useful way of understanding what to do.

Click here to continue to the list…

Social Media Is Ubiquitous, But Still Special [Rebuttal]

Is Social Media Irrelevant?

It’s a common human story.

Something new enters the public consciousness and there are years of debate concerning whether it’s only a fad or has the staying power to become a long-term fixture in society.  That is certainly true of social media and all the related topics, such as social media selling and the two biggest questions: “Who in my company should manage social media?” and “Is social media important?”

Mark Blackham recently published a piece on Social Media Today entitled, Everything is Social, so ‘Social Media’ is Irrelevant,” with the main point being to stop treating social media as an area that deserves the attention of specialists and experts.

While I agree that everything is social, I would never concede that social media is irrelevant.

Click here to continue reading…

Social Media for Nonprofits: 3 Ways to Engage Do-Gooders

This is a guest post my Mike Query of BACC.

People enjoy doing good.Using Social Media for Nonprofits

One of the reasons I believe the “Golden Rule” has survived the test of time is it’s hard not to feel like you’ve left a better legacy after doing something that betters the life of another.  McCartney and company echoed this in their last recording when they sang “…and in the end, the love you make is equal to the love you take.”

So if it feels so great to give, why don’t we see more talk of it in the blogosphere? And even better still, is there anyone searching for these stories, looking to be inspired to do good?

I manage the web initiatives for several Bay Area community service programs, which means I’m responsible for generating content and building relationships with those around Bay Area who are interested in volunteering.  Social media has provided me with plenty of tools to drum up support for all sorts of causes, and without it we would not be as strong as we are today.

Here are three ways you can use social media to engage volunteers or get involved yourself.

Click here to continue reading…