This is a guest post by social media consultant Harry Hawk.
It’s a common human story.
Something new enters the public consciousness and there are years of debate concerning whether it’s only a fad or has the staying power to become a long-term fixture in society. That is certainly true of social media and all the related topics, such as social media selling and the two biggest questions: “Who in my company should manage social media?” and “Is social media important?”
Mark Blackham recently published a piece on Social Media Today entitled, “Everything is Social, so ‘Social Media’ is Irrelevant,” with the main point being to stop treating social media as an area that deserves the attention of specialists and experts.
While I agree that everything is social, I would never concede that social media is irrelevant.