Two Questions Stumping Social Media Sales People

Anyone who sits down with clients to discuss social media always gets a handful of common questions.

Even this painful one still comes up from time to time:

“Twitter?  Who cares if I’m having a sandwich or brushing my teeth?”

Questions Clients Ask About Social Media

Most social media sales people are ready for those questions.  They have the answers waiting on the tip of their tongue, because they’ve been asked so many times.

But there are some huge questions business owners frequently ask that I’ve seen stump sellers.

Maybe these questions are so simple and obvious to advocates of social media that it’s difficult to verbalize an answer to the layperson.

Whatever the reason, are you getting stumped by the questions below when you sit down with potential clients?

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Win a Free Autographed Copy of The NOW Revolution #NowRevoGiveaway

This Giveaway is now closed.  Winners have been contacted via email and/or Twitter.  Thanks to all those who participated!

I recently finished reading The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social by Jay Baer and Amber Naslund.  I had no intentions of doing a giveaway when I purchased the book, but the power of the message convinced me that anyone in business — especially those people in marketing — who neglects this outlook toward social media is and will continue to be at a huge disadvantage.

You can check out the first chapter here for free.  Trust me when I say you’ll be instantly hooked.

Who Is This Book For?
  • Social media consultants, top management, and all employees at marketing agencies.
  • Small business owners who know they need social media, but want to understand the major concepts before going through the process of hiring a social media manager or consultant.
  • Anyone who considers themselves a social media strategist or marketer.  If you consider yourself a “social media guru,” then you definitely need to read this, because that job title implies you probably don’t understand social media at all.
The Now Revolution

Continue reading for details on winning your free copy of The Now Revolution. Image credit to prblog.typepad.com.

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Foolproof Ways to Release Your Inner Gen on Social Media

Businesses are quickly recognizing the strength of social media, so it’s no surprise that there has been a sudden rise of confusing noise from too many Facebook statuses, too many tweets, and too many blogs. Obviously you don’t have the power to make everyone else be quiet, so the only option is to break through the noise.

How Can You Break Through the Noise?

Solution: Release your Inner Gen, where “Gen” is short for “genuineness” (clever play on words, if I do say so myself).  To break the barrier and get noticed, you must be genuine and personal in your approach.  What are the best ways to release your Inner “Gen” and build those social media relationships?

Be genuine when using social media for business. Focus on being a real person, not a mindless tweeter and status updater.

Businesses must be genuine on social media — release their “Inner Gen.” Lead with your personality, not your business.  Be weird.  Be conversational. Image Credit to beliefnet.com.

Lead with Your Personality, Not Your Business

Posting company updates is great, but nobody wants to carry a conversation with a business that does nothing except promote themselves.  Consumers want to talk to real people and they get frustrated when they’re forced to talk to a machine.  The businesses that are genuinely wearing their personalities on their sleeves are seeing the greatest success with social media.  Check out 9 Companies Doing Social Media Right and Why for some great examples.

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Four Social Media Musts For Small Businesses

Facebook is much more than making an occasional wall post update trying to get new leads.  While that is a function of a fan page, it should never be the primary function.  Instead, your fan page should be considered a direct line of communication to your most loyal customers and clients.

A successful Facebook fan page should enhance your brand’s image and the entire consumer experience.

Facebook offers businesses a unique opportunity to reach out to customers even after they’ve left your showroom, store, or office.

Rather than viewing Facebook as just an external advertising source, consider Facebook another aspect of consumer management.  Treat Facebook as an arm of your customer service, and never let customer complaints go unanswered.  Ask fans how their buying experience could be improved.

In a way, Facebook fan pages are free “membership program” (think Sam’s Club!), and you should treat those in your membership club to exclusive deals.  After all, the people who opt-in to your Facebook page are your most loyal consumers.

Twitter for Small BusinessesTwitter is similar to Facebook in terms of what your goals should be — enhancing the consumer experience to build brand equity.  Twitter offers businesses a chance to get involved in conversations that simply don’t happen anywhere else.

The one catch with Twitter is that you need to sit back for a while until you really understand the “culture.”

Attempting to engage other users (presumably your target market) when you’re unfamiliar with the norms of communication on Twitter is a lot like trying to catch a ghost with a net made of chocolate pudding…you’re probably not going to hit your target and you’ll be left with a big mess.  Yes, that’s a good example.  Trust me!

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