February 20, 2013 by 6 Comments

10 Fundamental Do’s and Don’ts of Twitter Etiquette

Twitter has exploded in Do's and Don'ts of Twitter - Twitter Etiquettepopularity over the past few years, offering businesses a way to listen to and reach out to their target audiences.

While Twitter was built on a platform of simplicity, it’s by no means an easy marketing tool to grasp.  A few misconceptions about how to use Twitter can land your business in a minefield of negativity and bad PR.

For that reason alone, it’s important to be aware of the fundamental “rules” of Twitter etiquette before you dive in.  If your brand is already on Twitter, these do’s and don’ts will serve as a handy checklist to ensure your behavior isn’t putting off customers.

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Filed Under: Guest Posts, Social Media Strategy, Twitter Marketing
January 16, 2013 by 1 Comment

Social Marketing 2013: Capitalizing on the Visual Age

Pinterest became the third largest social Visual Content Marketing in 2013network, Facebook bought Instagram for $1 billion, and Tumblr is seeing nearly 61 million unique visitors a month…notice a trend?

2012 was the rise of visual content marketing and this trend will continue to grow in 2013. Even popular sites, such as Mashable and Airbnb, have made the move towards interfaces reflective of Pinterest. So what does this mean for your business and its social media strategy? What techniques can you use in order to turn visual engagement into conversions?

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Filed Under: Instagram Marketing, Marketing Infographics, Pinterest Marketing, Social Media Strategy
January 13, 2013 by 2 Comments

Social Media for Nonprofits: 3 Ways to Engage Do-Gooders

This is a guest post my Mike Query of BACC.

People enjoy doing good.Using Social Media for Nonprofits

One of the reasons I believe the “Golden Rule” has survived the test of time is it’s hard not to feel like you’ve left a better legacy after doing something that betters the life of another.  McCartney and company echoed this in their last recording when they sang “…and in the end, the love you make is equal to the love you take.”

So if it feels so great to give, why don’t we see more talk of it in the blogosphere? And even better still, is there anyone searching for these stories, looking to be inspired to do good?

I manage the web initiatives for several Bay Area community service programs, which means I’m responsible for generating content and building relationships with those around Bay Area who are interested in volunteering.  Social media has provided me with plenty of tools to drum up support for all sorts of causes, and without it we would not be as strong as we are today.

Here are three ways you can use social media to engage volunteers or get involved yourself.

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Filed Under: Guest Posts, Marketing Nonprofits, Social Media Strategy
January 7, 2013 by 2 Comments

One Strategy to Rule Them All: Driving Revenue with Social Media

Driving Revenue with Social MediaMany businesses look at social media and say “Ah, there’s no way our product or brand would be interesting enough for anyone to care,” or “No one is going to buy our product on Facebook! Our average order is WAY too expensive.” These businesses want to use social media to drive sales.

And why shouldn’t they?

If they’re going to pay a consultant or team member to market to potential customers on those networks, wanting that marketing to translate into real dollars and cents is a reasonable expectation. Up to this point, the response has often been lackluster. Words like branding and community typically take the place of tougher words like revenue and return on investment.

I’m here to tell you today the code has been cracked – driving and measuring revenue with social media can be done by any business. There’s one strategy that can work for ANYONE.

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Filed Under: Guest Posts, Social Media Strategy, Social Networking
December 26, 2012 by 4 Comments

5 Social Media Resolutions Worth Keeping in 2013

2013 signifies a new start and a 2013 Social Media Resolutionsblank canvas; 365 days packed with possibilities. It’s only natural that with such excitement you might set a goal or, dare we say it, make a resolution.

You’ve heard about “likes” and “tweets” and “pins” all year long.  As your eyes widen at the site of a fresh calendar, you’re probably determined to get in on the action.  That’s great!  But before you push your PC on top of a pedestal, consider these five social media resolutions that guarantee your commitment will pay off.
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Filed Under: Guest Posts, Social Media Strategy
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