4 Reasons Your Tweeting Immediately Kills My Interest

People who are new to Twitter sometimes ask me how to get followers and how they can build relationships using Twitter. My first response is always, “try being a human being.” That’s a great place to start, but of course there’s more to understanding Twitter etiquette than just a vague idea of being human. If […]

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Oh, No Big Deal, Let’s Just Steal Some Content!

The world works in strange ways, huh? As some of you may know, I recently started working as an Interactive Marketing Specialist at Strategexe Consulting Group, a digital marketing agency in Louisville.  One of the first things I suggested was to start allowing guest posts on the Strategexe blog. So, I took on the task […]

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7 Marketing Tactics from Zynga That Really Work

After only four years in existence, Zynga is already earning over a billion dollars a year in revenue. No gaming company has grown so big in so little time before. Part of the reason for this growth was an incredible change in the way games are consumed. Games like Farmville have moved beyond being only […]

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Is Politeness Driving Your Brand Off the Boredom Cliff?

We’re told to be polite, earnest, and respectful. However, as we’ve learned from Reality TV, face slaps and unfiltered emotions are often more engaging than polite interaction. Micro-blogger Chad Johnson attracted a lot of praise for the influence he earned with raw unfiltered messaging; Twitalyzer in 2011 called Chad Ochocinco the most influential American on […]

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#SMPro Social Media Spotlight: Stewart Rogers

As part of the #SMPro Expert Spotlight Blog Series, this interview highlights Stewart Rogers of UsFitties, a philanthropic venture dedicated to bringing up-to-date and down-to-earth health and fitness advice to the public. Below, Stewart discusses his background, offers a handful of outstanding digital marketing tips, and provides his opinions on the overall landscape of the […]

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