Over the past few months, there’s been no shortage of marketers and companies vowing to stop using Facebook.
The frustrations are understandable — the perception of Facebook has shifted from a platform that gave almost limitless access to your audience for no charge to a platform that gives limited access to your audience unless you pay.
(Whether these perceptions are truly representative of reality or not is up for debate, in my opinion, but that’s another topic for another day.)
We’ve witnessed these frustrations lead to well-known digital marketers recommending people forget Facebook. We’ve seen companies such as Eat24 completely step away from Facebook with dramatic breakup letters. We’ve seen countless marketers and small business owners express the trouble they’re having with updates receiving significantly less exposure.
So, what gives? Are these irritations legitimate reasons for abandoning Facebook?