Why Connecting Your Brand With Influencers Is Imperative (and How This Applies to Digital Marketing)

As of 2006, Nike was spending $475 million annually on endorsement deals with athletes.

LeBron James made $33 million in 2013 from endorsement deals with companies like Samsung, Nike, and Coca-Cola (Sprite).

Why Connecting Your Brand With Influencers Is Imperative3

Why such huge spending on endorsements?

Based on a 2012 study by Anita Elberse and Jeroen Verleun in the Journal of Advertising Research:

signing top athletic endorsers corresponds with “around $10 million in additional sales annually and nearly a 0.25% increase in stock returns.” (1)

Why do endorsements have such a significant impact on consumer decisions?

And can we use the same rationale to explain why connecting with influencers in your industry or niche is a critical path to growing your brand?

Yep, and here’s how…

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Why Abandoning Facebook Is A Horrible Idea for Your Business

Over the past year or two, there’s been no shortage of marketers and brands complaining about “the ineffectiveness of Facebook”.

  • We’ve read post after post by marketers and business owners expressing the trouble they’re having with updates receiving less exposure (reach).
 Why Abandoning Facebook Is A Horrible Idea for Your Business

 

The frustrations are understandable, as Facebook is perceived to have shifted from a platform that gave almost limitless access to your audience for no charge to a platform that gives limited access to your audience unless you pay.

So, what gives?

  • Is Facebook really pulling the rug out from underneath businesses and marketers?
  • Are there legitimate reasons for abandoning Facebook?

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You Have A Content and Branding Problem, Not An Algorithm Problem

How many times have you come across complaints about Facebook or, lately, Instagram changing their algorithm?

A lot of marketers get in an upheaval over the slightest change and start scurrying around trying to figure out the next tactic to “game” the algorithm.

Granted, I understand the frustrations…playing the guessing game with these guys isn’t the most fun, especially since creating unique content is so labor-intensive.

You Have A Content and Branding Problem Not An Algorithm Problem

Of course you want your investment to pay off and that’s more difficult if you’re not sure how the algorithm is treating content.

But take a step back and question whether the algorithm is genuinely the troublemaker in this scenario.

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Why Abandoning Facebook is a Bad Idea

Over the past few months, there’s been no shortage of marketers and companies vowing to stop using Facebook.

The frustrations are understandable — the perception of Facebook has shifted from a platform that gave almost limitless access to your audience for no charge to a platform that gives limited access to your audience unless you pay.

(Whether these perceptions are truly representative of reality or not is up for debate, in my opinion, but that’s another topic for another day.)

Why Abandoning Facebook is a Bad Idea

We’ve witnessed these frustrations lead to well-known digital marketers recommending people forget Facebook. We’ve seen companies such as Eat24 completely step away from Facebook with dramatic breakup letters. We’ve seen countless marketers and small business owners express the trouble they’re having with updates receiving significantly less exposure.

So, what gives? Are these irritations legitimate reasons for abandoning Facebook?

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Maximizing Facebook Reach and Engagement Using @Buffer (Lesson)

[Note: This lesson requires upgrading your Buffer account to the Awesome Plan. Well worth it!]

If you’ve caught me here on the blog or on social media enough, you know Buffer [referral link] is my favorite social media management platform, especially for individuals and small businesses.

Updating Facebook at the Perfect Times Using @Buffer

I’ve talked at length about the great integration between Buffer, Feedly, and IFTTT and how it’s saved me tons of time managing multiple Twitter presences.

Buffer works flawlessly 99.9% of the time. The same can’t be said of Hootsuite, to be honest.

And, when there is a problem, I know from personal experience that their customer service is beyond excellent and will fix it almost immediately.

If you aren’t on Buffer yet, get there and share it with your friends as well. They’ll probably buy you a drink out of gratitude.

With that said, let’s jump into this lesson where I’ll explain a simple way you can use Buffer to maximize your Facebook reach and engagement.

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