Why Connecting Your Brand With Influencers Is Imperative (and How This Applies to Digital Marketing)

As of 2006, Nike was spending $475 million annually on endorsement deals with athletes.

LeBron James made $33 million in 2013 from endorsement deals with companies like Samsung, Nike, and Coca-Cola (Sprite).

Why Connecting With Influencers Is Imperative

Why such huge spending on endorsements?

Based on a 2012 study by Anita Elberse and Jeroen Verleun in the Journal of Advertising Research:

signing top athletic endorsers corresponds with “around $10 million in additional sales annually and nearly a 0.25% increase in stock returns.” (1)

Why do endorsements have such a significant impact on consumer decisions?

And can we use the same rationale to explain why connecting with influencers in your industry or niche is a critical path to growing your brand?

Yep, and here’s how…

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Why Abandoning Facebook Is A Horrible Idea for Your Business

Over the past year or two, there’s been no shortage of marketers and brands complaining about “the ineffectiveness of Facebook”.

  • We’ve read post after post by marketers and business owners expressing the trouble they’re having with updates receiving less exposure (reach).
 Why Abandoning Facebook Is A Horrible Idea

The frustrations are understandable, as Facebook is perceived to have shifted from a platform that gave almost limitless access to your audience for no charge to a platform that gives limited access to your audience unless you pay.

So, what gives?

  • Is Facebook really pulling the rug out from underneath businesses and marketers?
  • Are there legitimate reasons for abandoning Facebook?

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You Have A Content and Branding Problem, Not An Algorithm Problem

How many times have you come across complaints about Facebook or, lately, Instagram changing their algorithm?

A lot of marketers get in an upheaval over the slightest change and start scurrying around trying to figure out the next tactic to “game” the algorithm.

Granted, I understand the frustrations…playing the guessing game with these guys isn’t the most fun, especially since creating unique content is so labor-intensive.

You Have A Content and Branding Problem Not An Algorithm Problem

Of course you want your investment to pay off and that’s more difficult if you’re not sure how the algorithm is treating content.

But take a step back and question whether the algorithm is genuinely the troublemaker in this scenario.

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Maximizing Facebook Reach and Engagement Using @Buffer (Lesson)

[Note: This lesson requires upgrading your Buffer account to the Awesome Plan. Well worth it!]

If you’ve caught me here on the blog or on social media enough, you know Buffer [referral link] is my favorite social media management platform, especially for individuals and small businesses.

Updating Facebook at the Perfect Times Using @Buffer

I’ve talked at length about the great integration between Buffer, Feedly, and IFTTT and how it’s saved me tons of time managing multiple Twitter presences.

Buffer works flawlessly 99.9% of the time. The same can’t be said of Hootsuite, to be honest.

And, when there is a problem, I know from personal experience that their customer service is beyond excellent and will fix it almost immediately.

If you aren’t on Buffer yet, get there and share it with your friends as well. They’ll probably buy you a drink out of gratitude.

With that said, let’s jump into this lesson where I’ll explain a simple way you can use Buffer to maximize your Facebook reach and engagement.

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Twitter 101: 6 Fundamentals to Growing Your Twitter Following

Post by Savannah Marie of seocompanygo.com.

It’s never a good idea to buy your friends, and social media is no exception to this rule.

Nevertheless, it’s a common practice for businesses, brands and even celebrities to pay for Facebook likes, YouTube views, and Twitter followers in order to boost their prominence in the social media sphere.

If your followers come from Fiverr, put your hand up (as she slowly raises her hand in shame).

6 Fundamentals to Growing Your Twitter Following

Although buying social proof is certainly an easy way to build buzz, there are more meaningful ways to bolster your brand without emptying your wallet.

Furthermore, the benefits of acquiring follows from your target audience far outweigh the benefits of thoughtless follows.

Below are six tips to growing your Twitter following sans Fiverr.

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