Post by Ben Taylor from Eloqua.
Social media has become one of the most indispensable forms of marketing to date.
Brands are born and developed on it, personalities go from obscurity to superstardom, and great ideas are rampantly shared. There are many examples of social media successes to inspire us.
However, reputations are also damaged and horrifying gaffes are made, so let’s look at some examples of that and learn how we can avoid mistakes made by other brands.
Schadenfreude is fun.