August 4, 2017 by Leave a Comment

Social Media Marketing 101 for Small Businesses

Guest submission by Victoria Greene.

Social media marketing and advertising are almost universally-applicable — they scale up to enterprise businesses, and right back down to entrepreneurs.

They’re also essential tools for local small businesses, like restaurants who are increasingly taking proactive steps with their social game — social has the spectacular power of offering access to engaged communities of customers.

Social Media Marketing 101 for Small Businesses

Not every small business should be running off and posting daily videos on YouTube, or has the resources to support a unique visual social strategy across multiple social platforms!

If you’re interested in making social work for your business, read on for some actionable tips on social media marketing for your small business.
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Filed Under: Small Business Marketing Tagged With: , ,
June 15, 2017 by Leave a Comment

Why Facebook Video Ads Are a Must for Your Small Business

You know what’s fun? Spending your marketing budget on ads that don’t make a difference.

I kid.

American marketing pioneer, John Wanamaker, once remarked, “Half the money I spend on advertisements is wasted; the trouble is, I don’t know which half.” [Tweet This]

Why Facebook Video Ads Are a Must for Your Small Business

Most small business owners have no trouble relating to this sentiment, so you’re definitely not alone.

The good great news is modern ad targeting techniques have ushered in a vastly-improved approach to understanding ad performance and managing ad spending, especially for small businesses.

While there are plenty of reliable options for online pay-per-click (PPC) advertising, Facebook video advertisements are one of the best ways to track down that high ROI.

Below is a general description of what makes Facebook a strong ad platform, along with an infographic from Memory Tree Productions outlining why your business can’t afford to ignore Facebook video ads.

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Filed Under: Facebook Marketing, Small Business Marketing Tagged With: , ,
June 7, 2017 by Leave a Comment

Do Small Businesses Need to Be On Every Social Media Platform?

Your obsession with being everywhere is likely the reason you’re always nowhere.

Facebook, Snapchat, YouTube, Twitter, LinkedIn, Instagram, Pinterest, BeBee…

The list of social platforms seems to grow endlessly, and you’re left wondering if your business should be present on all or most of them?

Do Small Businesses Need to Be On Every Social Media Platform?

After all, everybody wants to be on the cutting edge and you feel like you simply can’t afford to miss the next big thing, right?

Pause.

There are two major points of consideration when deciding where your small business should have a social media presence.

  • What marketing resources do you have available to you?
  • How do your customers prefer to consume information?

As you approach an answer to these questions, you’ll inevitably narrow down what platforms are likely to return the most value.

So, let’s chat about these considerations in detail.

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April 28, 2017 by Leave a Comment

5 Innovative Startups Who Are Owning Their Social Space

For small-medium business owners who are just dipping their toe into the murky waters of marketing, getting to grips with social media management can feel like an overwhelming task.

If you’re struggling to understand how to use social media in a way that grows your audience, boosts engagement and drives traffic to your website, you’re not alone.

5 Innovative Startups Who Are Owning Their Social Space

One of the best ways to get better at something is to learn from those who are already doing it correctly. Of course, with social media there are few hard and fast rules about ‘right’ and ‘wrong,’ but there are certain approaches that generally prove effective (and others less so).

Use the following examples to inspire your own social media plan for better business growth and engagement.

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Filed Under: Small Business Marketing, Social Media Strategy Tagged With: ,