The Definitive Guide to Native Advertising for Small Businesses

Guest post presented by Maribel Creative Agency.

Native advertising has become an increasingly popular way for companies to promote themselves.

While not a novel concept — marketing firms have been producing native ads since the advent of print journalism — new questions regarding ethics and efficacy have arisen over the past couple of years. Native advertisements take many forms.

The Definitive Guide to Native Advertising for Small Businesses

Promoted tweets on Twitter, suggested posts on Facebook, and “advertorials,” fall under the native ad umbrella. Websites like BuzzFeed and Cracked have proliferated the genre, and chances are, if you are reading this article, you have stumbled upon some form of native advertising on the web.

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5 Innovative Startups Who Are Owning Their Social Space

For small-medium business owners who are just dipping their toe into the murky waters of marketing, getting to grips with social media management can feel like an overwhelming task.

If you’re struggling to understand how to use social media in a way that grows your audience, boosts engagement and drives traffic to your website, you’re not alone.

5 Innovative Startups Who Are Owning Their Social Space

One of the best ways to get better at something is to learn from those who are already doing it correctly. Of course, with social media there are few hard and fast rules about ‘right’ and ‘wrong,’ but there are certain approaches that generally prove effective (and others less so).

Use the following examples to inspire your own social media plan for better business growth and engagement.

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5 Key Considerations When Designing a Business Website

Your website is often the first factor that influences how people feel about your business. Recent research found 97% of consumers use online media to aid their purchasing decisions.

Let’s put it this way: poor web design and functionality? Then the back button is getting clicked immediately and your product is out of that potential customer’s consideration set.

Yep, it happens that fast.

5 Key Considerations When Designing a Business Website

Great web design assures every online visitor they’re about to have an enjoyable experience the moment he or she lands on the site. When done correctly, it leads the visitor out of the unknown and into the known, providing knowledge about and access to a solution that meets their needs.

A quality web design should lead visitors exactly where they need to go. It’s imperative the design offers every visitor specific actions to take before leaving the website, whether that’s making a purchase, filling out a lead generation form, subscribing, or making a phone call.

While designing a business website or blog can be a very complex process, here are five key considerations to always keep in mind.

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