1 billion hours every single day.

That’s how much video content is being consumed on YouTube as of 2017. That number continues to rise as the demand for online video grows among internet users. While Facebook, Instagram and Snapchat are all making progress and adding new video friendly features, YouTube is still a dominant force.

Remarkably, the demand for video content is being met by more and more vloggers and businesses who are creating more than ever before.

300 hours of new video are added to YouTube every minute. Hundreds of thousands of channels are fighting for attention within their niche, so despite the demand, there is also fierce competition on YouTube.

Regardless of the crowded nature of YouTube, it’s a platform that cannot be ignored. The site gets 1.5 billion monthly users and now might be considered the world’s second largest search engine, next to Google.

This means that a massive portion of online users turn to YouTube to answer their questions, see product reviews, and get educated.

Whether you’re a business owner, a marketer, or an aspiring internet celebrity, YouTube’s massive audience is big enough and varied enough that anyone can carve out a successful niche.

Below are five reasons why your business needs to start tapping into YouTube today, along with an infographic from Vlogging Guides with 68 ways to make the most of your videos.
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