Over the past year or two, there’s been no shortage of marketers and brands complaining about “the ineffectiveness of Facebook”.
- We’ve seen brands like Eat24 step away from Facebook with dramatic breakup letters.
- We’ve read post after post by marketers and business owners expressing the trouble they’re having with updates receiving less exposure (reach).
The frustrations are understandable, as Facebook is perceived to have shifted from a platform that gave almost limitless access to your audience for no charge to a platform that gives limited access to your audience unless you pay.
So, what gives?
- Is Facebook really pulling the rug out from underneath businesses and marketers?
- Are there legitimate reasons for abandoning Facebook?