Facebook Advertising 101: Nail Down The Basics (Infographic)

Infographic submitted by Ted Chong.

With more active users than any others social platform that exists, along with arguably the most powerful and targeted advertising platform in the history of marketing, neglecting Facebook is a pathway to losing business.

Plain and simple.

Facebook Advertising 101_ Nail Down The Basics (Infographic)

Facebook’s total revenue grew by 56% year-over-year to $7.01 billion, and mobile ad revenue accounted for 84% of total ad revenue (source).

Chances are, at least a few of your competitors are advertising on Facebook.

The oh-so-common questions I hear from business owners are…

  • “CPC? CMP? Conversion pixels? I don’t have the slightest idea where to begin and it all seems so complex.”
  • “There are so many ad options and variables involved. How can I be sure I’m not wasting my money?”
  • “I don’t think people go on Facebook to shop. They go on there to talk with friends and family. Why would I advertise there?”

All very legitimate concerns, especially if you only have a small ad budget that you need to go a long way.

Before getting into the complexities of Facebook ads, let’s take a step back and come at it from a very basic angle.

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Why Abandoning Facebook Is A Horrible Idea for Your Business

Over the past year or two, there’s been no shortage of marketers and brands complaining about “the ineffectiveness of Facebook”.

  • We’ve read post after post by marketers and business owners expressing the trouble they’re having with updates receiving less exposure (reach).
 Why Abandoning Facebook Is A Horrible Idea

The frustrations are understandable, as Facebook is perceived to have shifted from a platform that gave almost limitless access to your audience for no charge to a platform that gives limited access to your audience unless you pay.

So, what gives?

  • Is Facebook really pulling the rug out from underneath businesses and marketers?
  • Are there legitimate reasons for abandoning Facebook?

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