Infographic submitted by Ted Chong.
With more active users than any others social platform that exists, along with arguably the most powerful and targeted advertising platform in the history of marketing, neglecting Facebook is a pathway to losing business.
Plain and simple.
Facebook’s total revenue grew by 56% year-over-year to $7.01 billion, and mobile ad revenue accounted for 84% of total ad revenue (source).
Chances are, at least a few of your competitors are advertising on Facebook.
The oh-so-common questions I hear from business owners are…
- “CPC? CMP? Conversion pixels? I don’t have the slightest idea where to begin and it all seems so complex.”
- “There are so many ad options and variables involved. How can I be sure I’m not wasting my money?”
- “I don’t think people go on Facebook to shop. They go on there to talk with friends and family. Why would I advertise there?”
All very legitimate concerns, especially if you only have a small ad budget that you need to go a long way.
Before getting into the complexities of Facebook ads, let’s take a step back and come at it from a very basic angle.