Why Facebook Video Ads Are a Must for Your Small Business

You know what’s fun? Spending your marketing budget on ads that don’t make a difference.

I kid.

American marketing pioneer, John Wanamaker, once remarked, “Half the money I spend on advertisements is wasted; the trouble is, I don’t know which half.” [Tweet This]

Why Facebook Video Ads Are a Must for Your Small Business

Most small business owners have no trouble relating to this sentiment, so you’re definitely not alone.

The good great news is modern ad targeting techniques have ushered in a vastly-improved approach to understanding ad performance and managing ad spending, especially for small businesses.

While there are plenty of reliable options for online pay-per-click (PPC) advertising, Facebook video advertisements are one of the best ways to track down that high ROI.

Below is a general description of what makes Facebook a strong ad platform, along with an infographic from Memory Tree Productions outlining why your business can’t afford to ignore Facebook video ads.

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