Guest submission by Victoria Greene.

Social media marketing and advertising are almost universally-applicable — they scale up to enterprise businesses, and right back down to entrepreneurs.

They’re also essential tools for local small businesses, like restaurants who are increasingly taking proactive steps with their social game — social has the spectacular power of offering access to engaged communities of customers.

Not every small business should be running off and posting daily videos on YouTube, or has the resources to support a unique visual social strategy across multiple social platforms!

If you’re interested in making social work for your business, read on for some actionable tips on social media marketing for your small business.
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