10 Fundamental Do’s and Don’ts of Twitter Etiquette

Twitter has exploded in popularity over the past few years, offering businesses a way to listen to and reach out to their target audiences. While Twitter was built on a platform of simplicity, it’s by no means an easy marketing tool to grasp.  A few misconceptions about how to use Twitter can land your business […]

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7 Sharp Ways To Boost Your Visual Content With Twitter’s Vine App

This is a guest post from Jasmine Henry of Inbound Marketing Agents. It was only matter of time before Twitter met users’ hunger for visual social media content. Following a year when Instagram grew dramatically (subsequently being acquired by Facebook for $1 billion) and Pinterest grew to attract 1,090 visitors a minute, Twitter’s January 24th […]

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5 Copywriting Mistakes New Bloggers Make (And How to Fix Them)

This is a guest post from Dan Stelter. There’s no substitute for great copy.  The right words in the right context will move your audience to action far more often than any other incentive placed in front of them.  As a blogger, trust and credibility are conveyed by the value you provide through written word. […]

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Applebee’s Taking Heat on Social Media for Firing Waitress

Yet another company that believes they’re operating in 1974. You can read the full back story here, but briefly:  A couple days ago, an Applebee’s waitress posted an image of a receipt (see: right) on the social network, Reddit.  The receipt had a note from a customer complaining about auto-tip and how she “gives God […]

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Social Marketing 2013: Capitalizing on the Visual Age

Pinterest became the third largest social network, Facebook bought Instagram for $1 billion, and Tumblr is seeing nearly 61 million unique visitors a month…notice a trend? 2012 was the rise of visual content marketing and this trend will continue to grow in 2013. Even popular sites, such as Mashable and Airbnb, have made the move […]

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