Social Media for Nonprofits: 3 Ways to Engage Do-Gooders

This is a guest post my Mike Query of BACC. People enjoy doing good. One of the reasons I believe the “Golden Rule” has survived the test of time is it’s hard not to feel like you’ve left a better legacy after doing something that betters the life of another.  McCartney and company echoed this […]

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One Strategy to Rule Them All: Driving Revenue with Social Media

Many businesses look at social media and say “Ah, there’s no way our product or brand would be interesting enough for anyone to care,” or “No one is going to buy our product on Facebook! Our average order is WAY too expensive.” These businesses want to use social media to drive sales. And why shouldn’t […]

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B2B Blogging Doesn’t Have to Be Boring

I have been a B2B blogger for a little over a year now. Let me say this: I had a really rough start and the odds seemed to be against me. My knowledge of business-to-business marketing came from many years of cold calling, emailing, and sending out mailers. I was a dedicated employee for a […]

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5 Social Media Resolutions Worth Keeping in 2013

2013 signifies a new start and a blank canvas; 365 days packed with possibilities. It’s only natural that with such excitement you might set a goal or, dare we say it, make a resolution. You’ve heard about “likes” and “tweets” and “pins” all year long.  As your eyes widen at the site of a fresh […]

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Smartphone Use by College Students [Infographic]

It’s no secret smartphone use has skyrocketed across the board the past few years, especially in many less developed countries where “Internet” and “phone” are arguably synonymous. What’s the importance of understanding mobile usage?  Think about where your smartphone is from the time you wake up until the time you go to sleep at night.  […]

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