My Social Game Plan | Small Business Social Media Marketing

December 4, 2012 by Jonathan Payne 2 Comments

How Becoming a Google+ Evangelist Improves Your Search Rankings

What if I said you could get an awesome free eBook from a bestselling author, help improve one of the world’s top companies, generate a strong following on a new-ish social network, and boost your presence in Google’s search rankings all by subscribing to a single email list? You probably think I’m crazy! Maybe I […]

Filed Under: Google+ Marketing Strategy, Social Media Strategy

September 8, 2012 by Jonathan Payne 6 Comments

Two Questions Stumping Social Media Sales People

Anyone who sits down with clients to discuss social media always gets a handful of common questions. How do I know social media will work for me? What’s the ROI? How can social media help my business? What in the hell is Pinterest? Even this painful one still comes up from time to time: “Twitter? […]

Filed Under: Small Business, Social Media Strategy

August 7, 2012 by Jonathan Payne 2 Comments

What Metallica Can Teach Marketers About Product Changes

“Why would they do that? Seriously, how in the world did they ever decide this would be a good idea?” Consumers often aren’t the biggest fans of major unexpected changes. Facebook users flipped out when Timeline started rolling out to the masses, for instance. Coca-Cola has had more than one run-in with angry consumers over […]

Filed Under: General Marketing Strategy, Social Media Strategy

June 22, 2012 by Jonathan Payne 10 Comments

The Drawbacks of Getting Email Subscribers With Opt-In Bait [Video]

The following is a video guest post from Danny Iny of Firepole Marketing. Danny has been featured on blogs such as Problogger, Copyblogger, and countless others. To get his (free) Naked Marketing Manifesto click here! Also, check out his Write Like Freddy Blogging Program. If you go on just about any blog, you’re immediately slammed in […]

Filed Under: Email Marketing

June 7, 2012 by Jonathan Payne 14 Comments

6 Killer Books Guaranteed to Make You a Social Media Superstar

Summer calls for some nice R&R — reading and relaxation. There’s nothing like burying your nose in a good book and your feet in the sand, right? This list was put together with a couple groups in mind: People who don’t know a thing about social media, but want to learn more. Business owners and […]

Filed Under: Social Media Strategy

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The Drawbacks of Getting Email Subscribers With Opt-In Bait [Video]

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