The Who, How, and Why of Pinterest [Infographic]

Pinterest this, Pinterest that…it seems people can’t get enough.  We recently posted a general explanation on the “what” of Pinterest, but it’s time to dive a little deeper into the who, how, and why of this buzzing social sharing site. The infographic below (see full size image) works as a marketer’s guide by breaking down […]

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Foolproof Ways to Release Your Inner Gen on Social Media

Businesses are quickly recognizing the strength of social media, so it’s no surprise that there has been a sudden rise of confusing noise from too many Facebook statuses, too many tweets, and too many blogs. Obviously you don’t have the power to make everyone else be quiet, so the only option is to break through […]

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Social Media in Higher Education [Infographic]

As a college student, it’s interesting to see the growing usage of social media in the world of academia.  The big-name universities are definitely making their impact, but my personal experiences tell me the mid-level and smaller universities still haven’t completely bought into the social media craze. It’s unfortunate, especially for business majors who will […]

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Social Networking vs. Social Acquainting

I love the Internet and social media.  No, really, I do. *cue 3rd grade insult* “If you love them so much, why don’t you marry them?”  Maybe I will little kid, leave me alone!  Okay, I’m getting carried away.  To the point of this post… Whether it’s through Facebook, Twitter, LinkedIn, or the new Google+, […]

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Creating an Effective LinkedIn Business Profile

We all know the common saying: “If you build it, they will come.” Well, unfortunately that’s not the case, especially not on the Internet. You can create profiles and websites all over the place, but if they’re not optimized or providing value to visitors, you’re wasting time and probably money. Constructing your LinkedIn profile correctly […]

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