How to Complete an SEO Competitive Analysis

Have you ever looked at a competitor’s website and wondered why they were ranking higher than you in search engines? In this post, we’re going to walk through the process of completing a search engine optimization (SEO) analysis, a tool to help you better understand the competitive landscape of search engine rankings in your industry. […]

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4 Awesome Google Analytics Dashboards You’ll Love

There seems to be an analytics craze in the marketing arena these days, for good reason. After all, the shift toward digital has made marketing more quantifiable than ever. With so many different analytics tools being thrown at us from every direction, it’s hard to know where to turn first! This is why Google Analytics […]

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Everything is Better Than Zero (Video)

Here’s an interesting problem: the challenge of high expectations. If you’re anything like me, you expect a lot — sometimes too much — of others and of yourself. I co-founded My Social Game Plan in 2011 as a senior in college with the expectation of being the go-to digital marketing agency in Louisville and beyond. […]

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A Quick Starter Guide to @Buffer

If you scroll down the home page of My Social Game Plan, you won’t be surprised when I tell you: Buffer is awesome! For not being officially affiliated with Buffer (hey, I’m open to changing that *glances over at Joel and Leo*), you probably think I talk a little too much about them. However, I […]

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Bitly Security Breach and Reconnecting @Buffer Link Shortening

You’ve probably heard the news that Bitly, the popular link shortening service, is facing security issues. From the Bitly blog: We have reason to believe that Bitly account credentials have been compromised; specifically, users’ email addresses, encrypted passwords, API keys and OAuth tokens. We have no indication at this time that any accounts have been […]

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