Maximizing Facebook Reach and Engagement Using @Buffer (Lesson)

[Note: This lesson requires upgrading your Buffer account to the Awesome Plan. Well worth it!] If you’ve caught me here on the blog or on social media enough, you know Buffer [referral link] is my favorite social media management platform, especially for individuals and small businesses. I’ve talked at length about the great integration between […]

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Optimizing Your Word of Mouth Advertising

Post by Rob Swystun from @RhinoForceLLC. Back in the dark ages (pre-internet 20th Century), businesses put a lot of effort into gaining and maintaining a stellar reputation. They knew that no matter how much they advertised, the real advertising was done when customers and clients told other people about the business and gave it their […]

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Twitter 101: 6 Fundamentals to Growing Your Twitter Following

It’s never a good idea to buy your friends, and social media is no exception to this rule. Nevertheless, it’s a common practice for businesses, brands and even celebrities to pay for Facebook likes, YouTube views, and Twitter followers in order to boost their prominence in the social media sphere. If your followers come from […]

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8 Ways to Promote Your Latest Blog Post

Post by Nicholas Scalice (@nscalice) So, you’ve worked tirelessly selecting a topic, researching it, creating an outline, and writing the actual blog post. Then you added some images, embedded some links, and clicked that “publish” button with a sigh of relief. Ah, the work is done, or so you think. Well, guess what? You’re not […]

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The Benefits of Long-Form Content

Post by Savannah Marie of seocompanygo.com. With short character limits and the dominance of image-only platforms like Pinterest and Instagram, digital marketing has been trending toward smaller and shorter content. Given the fast-paced nature of the world we live in, small content that gets a message across has become a very popular and effective strategy […]

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