The age-old social media question…
“How often should I post to maximize engagement?”
With Instagram continuing to make its way into the mainstream portfolio of every marketer, I’ve seen this question popping up more and more.
The answer for Instagram is the same as it was in the past, when people asked about how many times to post to Facebook and Twitter.
Finding the optimal post frequency and maximizing engagement has always come down to one simple behavior: Test. Test. Test.
And when you’ve had enough of testing, test again.