We get so caught up in the lofty ideals or day-to-day activities of owning a business that we sometimes lose focus of the most important objective: getting more customers or clients through the door. We can all agree it’s impossible to succeed as a business if you’re not attracting new customers.
So, let’s take a dive back into the prehistoric era to recall the early stages of business planning and discuss how social media can help bring in new leads.
The Three W’s
Who, what, and where…going old school. Remember the elementary school days of analyzing a story by answering those three questions? Like a lot of things we learn at a young age, this is coming back to bite. This is elementary business planning. How can any business function without consumers knowing:
- Who are you?
- What does your business offer consumers?
- Where exactly is your business located and how far are you willing to travel to serve consumers or clients?
Now…
How Can Social Media Help Small Businesses Answer These Questions?
There are dozens of areas of social media that can serve to improve a business, but we’ll stick with hitting the two high notes in this post.
