It was recently reported that more than 50% of America are now smartphone owners, and this has become a stark realization for business owners and marketers. This growing trend of on-the-go consumers makes it incredibly important for small businesses to evolve into mobile-focused organizations. Not only is marketing towards these mobile customers critical, but so is making sure you can operate your own business no matter where you are.
As this trend continues to grow, mobile phones will play a larger role in our lives and our businesses. If you don’t have a smartphone, now just might be the time to make that leap. Personally, I waited quite a while before getting one, and now I can’t imagine why I waited so long or how I could ever go back.
If you are a small business and smartphone owner, there are likely apps you use regularly to keep things going on the move. Mail, web browser, and the like are all pretty standard, but here are a few you might be missing out on. I have used each extensively and I’ve found the following apps to be essential.
These four apps make organizing your thoughts, finances, and marketing easier even when you’re away from the computer or office. The apps also sync with a desktop version, allowing a seamless connection between your smartphone and your computer.