2012 was the rise of visual content marketing and this trend will continue to grow in 2013. Even popular sites, such as Mashable and Airbnb, have made the move towards interfaces reflective of Pinterest. So what does this mean for your business and its social media strategy? What techniques can you use in order to turn visual engagement into conversions?
It’s no secret smartphone use has skyrocketed across the board the past few years, especially in many less developed countries where “Internet” and “phone” are arguably synonymous.
What’s the importance of understanding mobile usage?
Think about where your smartphone is from the time you wake up until the time you go to sleep at night. If you’re anything like me, it’s either in your pocket or within a couple feet of you at all times.
This is huge for us marketers, because it’s your direct connection to consumers nearly every second of the day. This is where consumers check social media, see your emails, find where you’re stores are located, browse your inventory, compare prices at the point of purchase, talk to friends, organize meetings, and so on. This is where consumers do everything. Simply put: If you’re ignoring mobile, you’re ignoring your consumers.
The infographic below delves into a huge and important segment of smartphone users: college students. How many college students own a smartphone? When do they use their phones? Do they use smartphones primarily for work or for leisure? Just a few of the many questions addressed with this infographic!
This is an infographic you can’t miss, especially if younger consumers make up your target market.
“A picture is worth a thousand words.” – Random Person Everybody Always Quotes
If your eyes have been open the past six months, you’ve witnessed the insane power image-sharing holds when it comes to the Internet and social media. Between the explosion of Pinterest and Facebook’s acquisition of Instagram, it’s clear that images have become the battleground of social media lately.
The infographic below by MDG Advertising does a great job detailing the impact images are having and why they dominate social media. Some of the many topics covered:
- Pinterest’s movement into and domination of the social media scene.
- Facebook’s design overhaul to include cover images and features to make photos more prominent.
- How images affect press releases, search engines, and e-commerce.
Infographics with dozens of statistics and random facts are pretty neat, but it’s the creative, tongue-in-cheek infographics that always seem to top the charts. Take the 15 Grammar Goofs infographic from Copyblogger for example. It’s been shared over 51,000 times on Pinterest, tweeted nearly 3,000 times, and shared on Facebook 14,000 times.
Because it was more than a picture of a boring marketing research report. It had creativity and humor, was unique, and still served up some useful information.
We have a feeling the infographic below is going to cause an eruption of sharing similar to the Copyblogger infographic…and we’re going to contribute! Highlighting major milestones in Mark Zuckerberg’s life (based on the movie “The Social Network”) using Facebook’s Timeline, the designers over at WebpageFX have really outdone themselves. What do you think?