2012 was the rise of visual content marketing and this trend will continue to grow in 2013. Even popular sites, such as Mashable and Airbnb, have made the move towards interfaces reflective of Pinterest. So what does this mean for your business and its social media strategy? What techniques can you use in order to turn visual engagement into conversions?
It’s no secret smartphone use has skyrocketed across the board the past few years, especially in many less developed countries where “Internet” and “phone” are arguably synonymous.
What’s the importance of understanding mobile usage?
Think about where your smartphone is from the time you wake up until the time you go to sleep at night. If you’re anything like me, it’s either in your pocket or within a couple feet of you at all times.
This is huge for us marketers, because it’s your direct connection to consumers nearly every second of the day. This is where consumers check social media, see your emails, find where you’re stores are located, browse your inventory, compare prices at the point of purchase, talk to friends, organize meetings, and so on. This is where consumers do everything. Simply put: If you’re ignoring mobile, you’re ignoring your consumers.
The infographic below delves into a huge and important segment of smartphone users: college students. How many college students own a smartphone? When do they use their phones? Do they use smartphones primarily for work or for leisure? Just a few of the many questions addressed with this infographic!
This is an infographic you can’t miss, especially if younger consumers make up your target market.
Pinterest is quickly becoming a household name among the general population. But just how quickly? The folks at TAMBA have created a great infographic to answer this very question, as well as a few other questions about the explosive social media outlet.
- Pinterest’s daily unique visits have more than doubled since January, skyrocketing from 2 million to over 4 million. [Tweet This]
- Pinterest is projected to hold an impressive 40% of all social media-driven purchases in the near future, while Facebook will fall to 60% and Twitter will be “nowhere.” [Tweet This]
Only time will tell if these trends hold true, but if the numbers we’re seeing now are any indication, Pinterest will soon be right up there with the ranks of Facebook and Twitter. Check out the infographic below.