Social Marketing 2013: Capitalizing on the Visual Age

Pinterest became the third largest social Visual Content Marketing in 2013network, Facebook bought Instagram for $1 billion, and Tumblr is seeing nearly 61 million unique visitors a month…notice a trend?

2012 was the rise of visual content marketing and this trend will continue to grow in 2013. Even popular sites, such as Mashable and Airbnb, have made the move towards interfaces reflective of Pinterest. So what does this mean for your business and its social media strategy? What techniques can you use in order to turn visual engagement into conversions?

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Smartphone Use by College Students [Infographic]

Smartphone Usage of College Students Infographic

It’s no secret smartphone use has skyrocketed across the board the past few years, especially in many less developed countries where “Internet” and “phone” are arguably synonymous.

What’s the importance of understanding mobile usage? 

Think about where your smartphone is from the time you wake up until the time you go to sleep at night.  If you’re anything like me, it’s either in your pocket or within a couple feet of you at all times.

This is huge for us marketers, because it’s your direct connection to consumers nearly every second of the day.  This is where consumers check social media, see your emails, find where you’re stores are located, browse your inventory, compare prices at the point of purchase, talk to friends, organize meetings, and so on.  This is where consumers do everything.  Simply put: If you’re ignoring mobile, you’re ignoring your consumers.

The infographic below delves into a huge and important segment of smartphone users: college students.  How many college students own a smartphone?  When do they use their phones?  Do they use smartphones primarily for work or for leisure?  Just a few of the many questions addressed with this infographic!

This is an infographic you can’t miss, especially if younger consumers make up your target market.

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How Employers Use Social Media for Job Recruiting [Infographic]

As social media continues to push into the mainstream, businesses are clearly taking note. Many businesses are making an effort to connect to their customers online, but that’s not all they’re looking for.

Research has shown that nearly all job recruiters are using social media to connect with potential employees as well. The following infographic (courtesy of Jobvite) shows the trend of companies adopting social media for job recruitment over the past few years.

Key TakeawaysHow Employers Use Social Media
  • Social Recruitment is at an all time high. A total of 92% of recruiters are using social networks to scope out potential hires. [Tweet This]
  • Over the past few years, LinkedIn has only increased its share of this market, now being utilized for a whopping 93% of all social media recruiting. [Tweet This]
  • The research also shows that 89% of recruiters said LinkedIn produced successful hires for them (Facebook was second with only 25%). [Tweet This]
  • Many surveyed recruiters found that candidate quality and quantity has increased through the use of social media, and some indicated that the hiring process was quicker and more employee referrals were made.

Overall, this goes to show how important having a well-maintained social presence (especially on LinkedIn) can be if you’re in the job market.

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Images Are Taking Over the World [Infographic]

 “A picture is worth a thousand words.” – Random Person Everybody Always Quotes

If your eyes have been open the past six months, you’ve witnessed the insane power image-sharing holds when it comes to the Internet and social media.  Between the explosion of Pinterest and Facebook’s acquisition of Instagram, it’s clear that images have become the battleground of social media lately.

Images and Social Media

The infographic below details how powerful images are and why they are a must in your social media campaigns.

The infographic below by MDG Advertising does a great job detailing the impact images are having and why they dominate social media.  Some of the many topics covered:

  • Pinterest’s movement into and domination of the social media scene.
  • Facebook’s design overhaul to include cover images and features to make photos more prominent.
  • How images affect press releases, search engines, and e-commerce.

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Social Media is Getting Very Pinteresting [Infographic]

Pinterest is quickly becoming a household name among the general population. But just how quickly?  The folks at TAMBA have created a great infographic to answer this very question, as well as a few other questions about the explosive social media outlet.

Key Takeaways
  • Pinterest’s daily unique visits have more than doubled since January, skyrocketing from 2 million to over 4 million. [Tweet This]
  • Pinterest is projected to hold an impressive 40% of all social media-driven purchases in the near future, while Facebook will fall to 60% and Twitter will be “nowhere.” [Tweet This]pinterest-infographic

Only time will tell if these trends hold true, but if the numbers we’re seeing now are any indication, Pinterest will soon be right up there with the ranks of Facebook and Twitter.  Check out the infographic below.

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