Pinterest became the third largest social network, Facebook bought Instagram for $1 billion, and Tumblr is seeing nearly 61 million unique visitors a month…notice a trend?
2012 was the rise of visual content marketing and this trend will continue to grow in 2013. Even popular sites, such as Mashable and Airbnb, have made the move towards interfaces reflective of Pinterest. So what does this mean for your business and its social media strategy? What techniques can you use in order to turn visual engagement into conversions?