2012 was the rise of visual content marketing and this trend will continue to grow in 2013. Even popular sites, such as Mashable and Airbnb, have made the move towards interfaces reflective of Pinterest. So what does this mean for your business and its social media strategy? What techniques can you use in order to turn visual engagement into conversions?
Pinterest is quickly becoming a household name among the general population. But just how quickly? The folks at TAMBA have created a great infographic to answer this very question, as well as a few other questions about the explosive social media outlet.
- Pinterest’s daily unique visits have more than doubled since January, skyrocketing from 2 million to over 4 million. [Tweet This]
- Pinterest is projected to hold an impressive 40% of all social media-driven purchases in the near future, while Facebook will fall to 60% and Twitter will be “nowhere.” [Tweet This]
Only time will tell if these trends hold true, but if the numbers we’re seeing now are any indication, Pinterest will soon be right up there with the ranks of Facebook and Twitter. Check out the infographic below.
Pinterest this, Pinterest that…it seems people can’t get enough. We recently posted a general explanation on the “what” of Pinterest, but it’s time to dive a little deeper into the who, how, and why of this buzzing social sharing site.
The infographic below (see full size image) works as a marketer’s guide by breaking down the traffic numbers, user demographics, Pinterest jargon, and how to pin like a boss.
The thing that really stood out to me is the huge gender divide of 87% females, 13% males. Businesses should definitely keep their target market in mind and weigh that against Pinterest’s demographics before they make the leap.
We’re still in the learning stages with Pinterest, but be sure to follow us: My Social Game Plan on Pinterest!Infographic Credit: MDG Advertising