Social Marketing 2013: Capitalizing on the Visual Age

Pinterest became the third largest social Visual Content Marketing in 2013network, Facebook bought Instagram for $1 billion, and Tumblr is seeing nearly 61 million unique visitors a month…notice a trend?

2012 was the rise of visual content marketing and this trend will continue to grow in 2013. Even popular sites, such as Mashable and Airbnb, have made the move towards interfaces reflective of Pinterest. So what does this mean for your business and its social media strategy? What techniques can you use in order to turn visual engagement into conversions?

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Social Media is Getting Very Pinteresting [Infographic]

Pinterest is quickly becoming a household name among the general population. But just how quickly?  The folks at TAMBA have created a great infographic to answer this very question, as well as a few other questions about the explosive social media outlet.

Key Takeaways
  • Pinterest’s daily unique visits have more than doubled since January, skyrocketing from 2 million to over 4 million. [Tweet This]
  • Pinterest is projected to hold an impressive 40% of all social media-driven purchases in the near future, while Facebook will fall to 60% and Twitter will be “nowhere.” [Tweet This]pinterest-infographic

Only time will tell if these trends hold true, but if the numbers we’re seeing now are any indication, Pinterest will soon be right up there with the ranks of Facebook and Twitter.  Check out the infographic below.

[Read more...]

Fixing the Pinterest Button on Digg Digg’s Share Bar

The Digg Digg plugin for WordPress is by far one of the best overall social sharing plugins and a very easy to way add a Pinterest button to your blog or website.  But I recently noticed a common problem on many blogs with the Pinterest “Pin It” button provided by the plugin — it’s broken!  Don’t worry, there’s a fix below.

Pinterest Digg Digg

Describing the Issue

On a number of blogs I often visit, I’ve tried to pin posts using Digg Digg’s Pin It feature only to find that the plugin doesn’t pick up any images from the post.  Not only is it frustrating for the user, but it’s also bad for the blogger, because they’re missing out on some major sharing and probably traffic.  The image below shows what happens when someone tries to pin a post that isn’t configured correctly.

DiggDigg Pinterest Button [Read more...]

The Who, How, and Why of Pinterest [Infographic]

Pinterest this, Pinterest that…it seems people can’t get enough.  We recently posted a general explanation on the “what” of Pinterest, but it’s time to dive a little deeper into the who, how, and why of this buzzing social sharing site.

The infographic below (see full size image) works as a marketer’s guide by breaking down the traffic numbers, user demographics, Pinterest jargon, and how to pin like a boss.

Pinterest LogoThe thing that really stood out to me is the huge gender divide of 87% females, 13% males.  Businesses should definitely keep their target market in mind and weigh that against Pinterest’s demographics before they make the leap.

We’re still in the learning stages with Pinterest, but be sure to follow us: My Social Game Plan on Pinterest!

Marketer's Guide To Pinterest: Pin It To Win It [infographic by MDG Advertising]

Get the scoop on the who, how, and why of Pinterest. Image credit to MDG Advertising.

Infographic Credit: MDG Advertising