This is a guest post by Kyle Ginthner of UndergradTech.
Pinterest became the third largest social network, Facebook bought Instagram for $1 billion, and Tumblr is seeing nearly 61 million unique visitors a month…notice a trend?
2012 was the rise of visual content marketing and this trend will continue to grow in 2013. Even popular sites, such as Mashable and Airbnb, have made the move towards interfaces reflective of Pinterest. So what does this mean for your business and its social media strategy? What techniques can you use in order to turn visual engagement into conversions?
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Pinterest is quickly becoming a household name among the general population. But just how quickly? The folks at TAMBA have created a great infographic to answer this very question, as well as a few other questions about the explosive social media outlet.
- Pinterest’s daily unique visits have more than doubled since January, skyrocketing from 2 million to over 4 million. [Tweet This]
- Pinterest is projected to hold an impressive 40% of all social media-driven purchases in the near future, while Facebook will fall to 60% and Twitter will be “nowhere.” [Tweet This]
Only time will tell if these trends hold true, but if the numbers we’re seeing now are any indication, Pinterest will soon be right up there with the ranks of Facebook and Twitter. Check out the infographic below.
The Digg Digg plugin for WordPress is by far one of the best overall social sharing plugins and a very easy to way add a Pinterest button to your blog or website. But I recently noticed a common problem on many blogs with the Pinterest “Pin It” button provided by the plugin — it’s broken! Don’t worry, there’s a fix below.
Describing the Issue
On a number of blogs I often visit, I’ve tried to pin posts using Digg Digg’s Pin It feature only to find that the plugin doesn’t pick up any images from the post. Not only is it frustrating for the user, but it’s also bad for the blogger, because they’re missing out on some major sharing and probably traffic. The image below shows what happens when someone tries to pin a post that isn’t configured correctly.
Pinterest this, Pinterest that…it seems people can’t get enough. We recently posted a general explanation on the “what” of Pinterest, but it’s time to dive a little deeper into the who, how, and why of this buzzing social sharing site.
The infographic below (see full size image) works as a marketer’s guide by breaking down the traffic numbers, user demographics, Pinterest jargon, and how to pin like a boss.
The thing that really stood out to me is the huge gender divide of 87% females, 13% males. Businesses should definitely keep their target market in mind and weigh that against Pinterest’s demographics before they make the leap.
We’re still in the learning stages with Pinterest, but be sure to follow us: My Social Game Plan on Pinterest!
Get the scoop on the who, how, and why of Pinterest. Image credit to MDG Advertising.
Infographic Credit: MDG Advertising
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There’s a new kid on the social media block, and her name is Pinterest. While many people have heard of this new social platform, it seems many people are scratching their heads trying to figure out: what Pinterest is, who should join, and how it should be used.
What exactly is Pinterest? Think of it as a virtual pin board, similar to the type you would see in school or at an office filled with flyers for special events and announcements. With a Pinterest account, you are entitled to make as many boards as you’d like (think Facebook photo albums).
These are intended to be used to highlight things that interest you, whether they be on the Internet or in real life. A pin board of interesting things — is the name starting to make more sense? How creative…
Pinterest is a new social-sharing website that allows you to “pin” images from all across the web. While the social network is still in its infancy, it shows great promise for small business marketing.