2012 was the rise of visual content marketing and this trend will continue to grow in 2013. Even popular sites, such as Mashable and Airbnb, have made the move towards interfaces reflective of Pinterest. So what does this mean for your business and its social media strategy? What techniques can you use in order to turn visual engagement into conversions?
The Digg Digg plugin for WordPress is by far one of the best overall social sharing plugins and a very easy to way add a Pinterest button to your blog or website. But I recently noticed a common problem on many blogs with the Pinterest “Pin It” button provided by the plugin — it’s broken! Don’t worry, there’s a fix below.
Describing the Issue
On a number of blogs I often visit, I’ve tried to pin posts using Digg Digg’s Pin It feature only to find that the plugin doesn’t pick up any images from the post. Not only is it frustrating for the user, but it’s also bad for the blogger, because they’re missing out on some major sharing and probably traffic. The image below shows what happens when someone tries to pin a post that isn’t configured correctly.
Pinterest this, Pinterest that…it seems people can’t get enough. We recently posted a general explanation on the “what” of Pinterest, but it’s time to dive a little deeper into the who, how, and why of this buzzing social sharing site.
The infographic below (see full size image) works as a marketer’s guide by breaking down the traffic numbers, user demographics, Pinterest jargon, and how to pin like a boss.
The thing that really stood out to me is the huge gender divide of 87% females, 13% males. Businesses should definitely keep their target market in mind and weigh that against Pinterest’s demographics before they make the leap.
We’re still in the learning stages with Pinterest, but be sure to follow us: My Social Game Plan on Pinterest!Infographic Credit: MDG Advertising