Post submitted by Benji Lamb.
The Chinese digital marketing ecosystem is a unique one, much different from what we’re used to seeing in the US and Europe.
The first step for marketers seeking to adapt their brands to the Chinese digital market is understanding the broader context before developing your strategy.
A couple stats to start this off with a bang:
- China’s population is approaching 1.4 billion.
- China’s Internet penetration rate is 55 percent.
That makes China the largest online marketplace in the world with around 700 million “netizens” to be reached…
…but only if you have an understanding of the Chinese digital landscape and a proper digital strategy in place.
Let’s take a dive into nine important features of the digital market in China.