Author Archives: Guest Blogger

About Guest Blogger

This post was written by a guest contributor. The author's information is in the post just above if you would like to connect with them. If you'd like to become a guest contributor at My Social Game Plan, please see our Guest Posting page. We're always happy to welcome new bloggers and new ideas to the table!

Is Politeness Driving Your Brand Off the Boredom Cliff?

  By Guest Blogger | May 8, 2013 - 7:34 pm | , ,
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Creating a Brand PersonalityWe’re told to be polite, earnest, and respectful. However, as we’ve learned from Reality TV, face slaps and unfiltered emotions are often more engaging than polite interaction. Micro-blogger Chad Johnson attracted a lot of praise for the influence he earned with raw unfiltered messaging; Twitalyzer in 2011 called Chad Ochocinco the most influential American on Twitter.

Recently, we’ve seen an epic “brawl” on Twitter centered around Nassim Nicholas Taleb and his book, Antifragile-Things That Gain From Disorder. Dr Taleb has attracted a lot of attention with his challenging, brash, and often bombastic tweets. His persona is more Ochocinco then Emily Post. Even more interesting is that his topic is Macroeconomics and Econometrics rather than cheating spouses, baller theatrics, and celebutantes. He is making economics interesting.

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5 Key Steps to Engaging People with Social Media

  By Guest Blogger | March 24, 2013 - 11:28 pm | ,
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Engage People with Social MediaEngagement, engagement, engagement.  That seems to be the popular buzzword in the social media industry these days.

While engagement isn’t exactly the purpose of social media, it’s certainly an important ingredient for achieving results and impacting the bottom line.

With so many people and businesses flooding social media with their messages, breaking through the noise and getting people to genuinely engage you in conversation can be a daunting task.

It doesn’t have to be though!

Below are five key steps to engaging people with social media and expanding the scope of your business.

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5 Key Considerations When Designing a Business Website

  By Guest Blogger | February 28, 2013 - 1:48 am |
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Key Considerations When Designing Business WebsitesYour website is often the first factor that influences how people feel about your business.  Recent research found 97% of consumers use online media to aid their purchasing decisions.

Let’s put it this way: poor web design and functionality?  Then the back button is getting clicked immediately and your product is out of that potential customer’s consideration set.  Yep, it happens that fast.

Great web design assures every online visitor they’re about to have an enjoyable experience the moment he or she lands on the site. When done correctly, it leads the visitor out of the unknown and into the known, providing knowledge about and access to a solution that meets their needs.

A quality web design should lead visitors exactly where they need to go.  It’s imperative the design offers every visitor specific actions to take before leaving the website, whether that’s making a purchase, filling out a lead generation form, subscribing, or making a phone call.

While designing a business website or blog can be a very complex process, here are five key considerations to always keep in mind.

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10 Fundamental Do’s and Don’ts of Twitter Etiquette

  By Guest Blogger | February 20, 2013 - 2:22 am | , ,
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Twitter has exploded in Do's and Don'ts of Twitter - Twitter Etiquettepopularity over the past few years, offering businesses a way to listen to and reach out to their target audiences.

While Twitter was built on a platform of simplicity, it’s by no means an easy marketing tool to grasp.  A few misconceptions about how to use Twitter can land your business in a minefield of negativity and bad PR.

For that reason alone, it’s important to be aware of the fundamental “rules” of Twitter etiquette before you dive in.  If your brand is already on Twitter, these do’s and don’ts will serve as a handy checklist to ensure your behavior isn’t putting off customers.

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7 Sharp Ways To Boost Your Visual Content With Twitter’s Vine App

  By Guest Blogger | February 7, 2013 - 9:54 pm | ,
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This is a guest post from Jasmine Henry of Inbound Marketing Agents.

It was only matter of time before Twitter How to Use Vine App for Social Media Marketingmet users’ hunger for visual social media content. Following a year when Instagram grew dramatically (subsequently being acquired by Facebook for $1 billion) and Pinterest grew to attract 1,090 visitors a minute, Twitter’s January 24th launch of the Vine app hasn’t been a disappointment.

In fact, Vine has quickly become one of the hottest topics in social media marketing, leaving brands and consumers buzzing about ways to maximize the social experience using Vine’s six-second video clips.

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