The Who, How, and Why of Pinterest [Infographic]

Pinterest this, Pinterest that…it seems people can’t get enough.  We recently posted a general explanation on the “what” of Pinterest, but it’s time to dive a little deeper into the who, how, and why of this buzzing social sharing site.

The infographic below (see full size image) works as a marketer’s guide by breaking down the traffic numbers, user demographics, Pinterest jargon, and how to pin like a boss.

Pinterest LogoThe thing that really stood out to me is the huge gender divide of 87% females, 13% males.  Businesses should definitely keep their target market in mind and weigh that against Pinterest’s demographics before they make the leap.

We’re still in the learning stages with Pinterest, but be sure to follow us: My Social Game Plan on Pinterest!

Marketer's Guide To Pinterest: Pin It To Win It [infographic by MDG Advertising]

Get the scoop on the who, how, and why of Pinterest. Image credit to MDG Advertising.

Infographic Credit: MDG Advertising

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About Jonathan Payne

Jonathan Payne (@SocialGamePlan) is the founder of My Social Game Plan, as well as an Interactive Marketing Specialist at Strategexe Consulting Group in Louisville, KY. Learn more about Jonathan and My Social Game Plan.


  1. Cool infographic. I shared this on twitter. :) It’s good to see an infographic about pinterest. But then again we are all in the learning stages with the site. :)


  1. […] consideration you can make takes us back to #1 above — know your audience.  If your audience isn’t on Pinterest or Instagram, then there’s no reason for you to be […]

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