Pinterest this, Pinterest that…it seems people can’t get enough. We recently posted a general explanation on the “what” of Pinterest, but it’s time to dive a little deeper into the who, how, and why of this buzzing social sharing site.
The infographic below (see full size image) works as a marketer’s guide by breaking down the traffic numbers, user demographics, Pinterest jargon, and how to pin like a boss.
The thing that really stood out to me is the huge gender divide of 87% females, 13% males. Businesses should definitely keep their target market in mind and weigh that against Pinterest’s demographics before they make the leap.
We’re still in the learning stages with Pinterest, but be sure to follow us: My Social Game Plan on Pinterest!Infographic Credit: MDG Advertising
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