B2B Blogging Doesn’t Have to Be Boring

I have been a B2B B2B Bloggingblogger for a little over a year now. Let me say this: I had a really rough start and the odds seemed to be against me. My knowledge of business-to-business marketing came from many years of cold calling, emailing, and sending out mailers.

I was a dedicated employee for a not-so-small company known as IBM. It would be years before social media became popular or the Internet would be used “for fun.”

Business correspondence was mostly cut-and-dry back then and, as a result, the initial blog posts for my current company (not IBM) echoed my past life. It was all I knew! 

I’ve come a long way this past year with my blogging. It’s a fact I work in a B2B world dominated by direct marketing, but I’m actively embracing all things inbound, including blogging for business.

What’s one of the most important lessons I’ve learned this past year? B2B blogging doesn’t have to be boring.

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5 Social Media Resolutions Worth Keeping in 2013

2013 signifies a new start and a 2013 Social Media Resolutionsblank canvas; 365 days packed with possibilities. It’s only natural that with such excitement you might set a goal or, dare we say it, make a resolution.

You’ve heard about “likes” and “tweets” and “pins” all year long.  As your eyes widen at the site of a fresh calendar, you’re probably determined to get in on the action.  That’s great!  But before you push your PC on top of a pedestal, consider these five social media resolutions that guarantee your commitment will pay off.
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