This is a guest post from Jennifer G. Hanford of B2B Inbound Online.
I have been a B2B blogger for a little over a year now. Let me say this: I had a really rough start and the odds seemed to be against me. My knowledge of business-to-business marketing came from many years of cold calling, emailing, and sending out mailers.
I was a dedicated employee for a not-so-small company known as IBM. It would be years before social media became popular or the Internet would be used “for fun.” Business correspondence was mostly cut-and-dry back then and, as a result, the initial blog posts for my current company (not IBM) echoed my past life. It was all I knew!
I’ve come a long way this past year with my blogging. It’s a fact I work in a B2B world dominated by direct marketing, but I’m actively embracing all things inbound, including blogging for business.
What’s one of the most important lessons I’ve learned this past year? B2B blogging doesn’t have to be boring.