Post by Savannah Marie of seocompanygo.com.

With short character limits and the dominance of image-only platforms like Pinterest and Instagram, digital marketing has been trending toward smaller and shorter content.

Given the fast-paced nature of the world we live in, small content that gets a message across has become a very popular and effective strategy among marketers.

In direct contrast to this trend is the reemergence of long form content.

Organizations and bloggers are beginning to reintroduce longer, more substantial content pieces into their marketing schemes.

In a digital space where 140 characters has become the norm, these pieces of content stand out and serve as valuable resources for the organizations that create them.

Below is a discussion of the value of long-form content and an argument for its inclusion in your brand’s marketing mix.

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The world works in strange ways, huh?

As some of you may know, I recently started working as an Interactive Marketing Specialist at Strategexe Consulting Group, a digital marketing agency in Louisville.  One of the first things I suggested was to start allowing guest posts on the Strategexe blog.

So, I took on the task of creating a set of guest posting guidelines, “recruiting” guest bloggers, and handling guest post submissions. This was back in March.

Fast forward about three months and I wake up to a guest post submission for Strategexe. Here’s where things get fun.

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