The Definitive Guide to Native Advertising for Small Businesses

Guest post presented by Maribel Creative Agency.

Native advertising has become an increasingly popular way for companies to promote themselves.

While not a novel concept — marketing firms have been producing native ads since the advent of print journalism — new questions regarding ethics and efficacy have arisen over the past couple of years. Native advertisements take many forms.

The Definitive Guide to Native Advertising for Small Businesses

Promoted tweets on Twitter, suggested posts on Facebook, and “advertorials,” fall under the native ad umbrella. Websites like BuzzFeed and Cracked have proliferated the genre, and chances are, if you are reading this article, you have stumbled upon some form of native advertising on the web.

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4 Stupidly Quick Ways to Get Your Guest Post Ignored

For every guest post that gets accepted around here, another 10-15 get killed immediately after skimming the pitch email.

Usually for very elementary reasons.

How To Pitch a Guest Post

Let’s talk about things you should do if you don’t mind your guest post pitch getting ignored…

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The Benefits of Long-Form Content

Post by Savannah Marie of

With short character limits and the dominance of image-only platforms like Pinterest and Instagram, digital marketing has been trending toward smaller and shorter content.

Given the fast-paced nature of the world we live in, small content that gets a message across has become a very popular and effective strategy among marketers.

In direct contrast to this trend is the reemergence of long form content.


Organizations and bloggers are beginning to reintroduce longer, more substantial content pieces into their marketing schemes.

In a digital space where 140 characters has become the norm, these pieces of content stand out and serve as valuable resources for the organizations that create them.

Below is a discussion of the value of long-form content and an argument for its inclusion in your brand’s marketing mix.

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7 Crucial Tips for Effective Content Marketing

Post by Savannah Marie of Mixios.

Forget about PayPal and apps – content is the new online currency.

Website owners still use display ads and emails to generate sales, but they also rely on blogs, white papers, and other intangible assets to attract attention and generate authority in their industry.

As a result, their marketing strategies are focusing more and more on unique content production.

7 Crucial Steps to Great Content Marketing

People rarely happen to stumble on great content – they come across it thanks to carefully crafted strategies on the part of the creators.

If content marketing is part of your business strategy, here are seven tips to doing it right.

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Oh, No Big Deal, Let’s Just Steal Some Content!

Stop Content TheftThe world works in strange ways, huh?

As some of you may know, I recently started working as an Interactive Marketing Specialist at Strategexe Consulting Group, a digital marketing agency in Louisville.  One of the first things I suggested was to start allowing guest posts on the Strategexe blog.

So, I took on the task of creating a set of guest posting guidelines, “recruiting” guest bloggers, and handling guest post submissions. This was back in March.

Fast forward about three months and I wake up to a guest post submission for Strategexe. Here’s where things get fun.

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