4 Stupidly Quick Ways to Get Your Guest Post Ignored

For every guest post that gets accepted around here, another 10-15 get killed immediately after skimming the pitch email.

Usually for very elementary reasons.

How To Pitch a Guest Post

Let’s talk about things you should do if you don’t mind your guest post pitch getting ignored…

Click here to continue reading…

The Benefits of Long-Form Content

Post by Savannah Marie of seocompanygo.com.

With short character limits and the dominance of image-only platforms like Pinterest and Instagram, Internet marketing has been trending toward smaller and shorter content.

Given the fast-paced nature of the world we live in, small content that gets a message across has become a very popular and effective strategy among marketers.

In direct contrast to this trend is the reemergence of long-form content.

The-Benefits-of-Long-Form-Content

Organizations and bloggers are beginning to reintroduce longer, more substantial content pieces into their marketing schemes.

In a digital space where 140 characters has become the norm, these pieces of content stand out and serve as valuable resources for the organizations that create them.

Below is a discussion of the value of long-form content and an argument for its inclusion in your brand’s marketing mix.

Click here to continue reading…

7 Crucial Tips for Effective Content Marketing

Post by Savannah Marie of Mixios.

Forget about PayPal and apps – content is the new online currency.

Website owners still use display ads and emails to generate sales, but they also rely on blogs, white papers, and other intangible assets to attract attention and generate authority in their industry.

As a result, their marketing strategies are focusing more and more on unique content production.

7 Crucial Steps to Great Content Marketing

People rarely happen to stumble on great content – they come across it thanks to carefully crafted strategies on the part of the creators.

If content marketing is part of your business strategy, here are seven tips to doing it right.

Click here to continue reading…

Oh, No Big Deal, Let’s Just Steal Some Content!

Stop Content TheftThe world works in strange ways, huh?

As some of you may know, I recently started working as an Interactive Marketing Specialist at Strategexe Consulting Group, a digital marketing agency in Louisville.  One of the first things I suggested was to start allowing guest posts on the Strategexe blog.

So, I took on the task of creating a set of guest posting guidelines, “recruiting” guest bloggers, and handling guest post submissions. This was back in March.

Fast forward about three months and I wake up to a guest post submission for Strategexe. Here’s where things get fun.

Click here to continue reading…