I participate in a lot of social media Facebook groups and generally get involved in social media discussions happening on Twitter or Instagram.
Lately, a lot of people have been raising the question…
“Should I convert from a personal Instagram profile to a business profile?”
Short answer: yes, if you’re operating as a brand or influencer, this switch will be beneficial.
This post details the common concerns of switching to a Business profile, and discusses the benefits of doing so, like…
- Why switching to a business profile won’t inherently lower your reach or engagement
- Instagram analytics and how you can manipulate the data to gather insight about your presence and followers
- The extra contact methods Instagram business profiles offer
- The importance of having access to Instagram advertising
