Post submitted by Mandy Edwards.
“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” – Ryan Lilly
I came across the above quote and thought it to be a great illustration of how social media is becoming so deeply ingrained in marketing strategies across the board.
Of course, any effective social media strategy is founded in research, analytics, and statistics — consumer behaviors, interests, patterns, demographics, and so on.
Being a fan of data and statistics, I love finding different bits of information among the common data we social media marketing professionals regularly use.
Some bits are eye-opening, some are really odd.
Some make you sit and really evaluate what your actual usage behavior is, while some just make you laugh.
Below are 26 social media marketing statistics I’ve found while doing client research and putting together my weekly Marketing Fact Friday series (you can follow on Instagram) that will help advise your social media strategy.