Post by Kelley McGrath (@KelleyAnnMac).
From how you do your grocery shopping to how you spend your leisure time, it’s no secret that modern technology and social media are having drastic impacts.
So how have these two forces made their way into the sports arena?
Sports like football and soccer are decidedly low-tech activities, which makes it all the more surprising that modern tech innovations and social media are impacting our consumption of sporting events in such significant and far-reaching ways.