Do you ever find yourself in a sinkhole of time when it comes to Twitter?
If you could automate Twitter and free more of your time for engagement, wouldn’t that be awesome?!
Read on for the guide, or watch the video below for a walkthrough.
Before we dive in, let’s dispel the myth that automating social media is a mortal sin.
Every industry seeks to automate time-consuming tasks to some extent, so there’s no need to place social media management on a pedestal that doesn’t exist elsewhere.
Anyone who’s managed multiple Twitter accounts for clients knows the job is incredibly labor-intensive.
Between finding or creating great content to share, optimizing tweets to maximize click-throughs, and setting up sharing schedules, time goes right out the window.
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Neglecting automation plainly limits your ability to engage followers as often as you should and, as a result, limits your ability to do what is best for you and your clients…an avoidable lose-lose scenario.
To emphasize, automating Twitter doesn’t give you a license to ignore your presence or followers.
Quite the opposite, in fact.
When you automate Twitter, you should be engaging your followers more often — responding to their tweets, driving conversations, and thanking those who retweet you or share your content — because you no longer have to spend as much time curating and publishing new content.
So, let’s make at least one aspect of social media management — Twitter — a bit less time-consuming by using three free, simple tools: Feedly, Buffer, and IFTTT.
