Post by Dennis Fischman of Communicate!
So you’re interested in reaching a nonprofit audience?
Good choice, given there are 1.5 million tax-exempt organizations in the United States alone. [Click to Tweet This]
And yet, even with big numbers, it seems few people target these organizations successfully via social media. If you make yourself valuable to the nonprofit niche, there is plenty of room to attract a devoted following.
Emphasis: If you make yourself valuable to them…
Knowing your audience before you craft your message is vital. The nonprofit world seeks specific goals, faces unique problems, and speaks a language that for-profit businesses often wouldn’t.
To successfully capture the nonprofit audience, you must offer solutions that focus on their unique problems and present your message in a language that makes sense to them.
