Guest post presented by Maribel Creative Agency.
Native advertising has become an increasingly popular way for companies to promote themselves.
While not a novel concept — marketing firms have been producing native ads since the advent of print journalism — new questions regarding ethics and efficacy have arisen over the past couple of years. Native advertisements take many forms.
Promoted tweets on Twitter, suggested posts on Facebook, and “advertorials,” fall under the native ad umbrella. Websites like BuzzFeed and Cracked have proliferated the genre, and chances are, if you are reading this article, you have stumbled upon some form of native advertising on the web.
