Many businesses look at social media and say “Ah, there’s no way our product or brand would be interesting enough for anyone to care,” or “No one is going to buy our product on Facebook! Our average order is WAY too expensive.” These businesses want to use social media to drive sales.
And why shouldn’t they?
If they’re going to pay a consultant or team member to market to potential customers on those networks, wanting that marketing to translate into real dollars and cents is a reasonable expectation. Up to this point, the response has often been lackluster. Words like branding and community typically take the place of tougher words like revenue and return on investment.
I’m here to tell you today the code has been cracked – driving and measuring revenue with social media can be done by any business. There’s one strategy that can work for ANYONE.
