1 billion hours every single day.
That’s how much video content is being consumed on YouTube as of 2017. That number continues to rise as the demand for online video grows among internet users. While Facebook, Instagram and Snapchat are all making progress and adding new video friendly features, YouTube is still a dominant force.
Remarkably, the demand for video content is being met by more and more vloggers and businesses who are creating more than ever before.
300 hours of new video are added to YouTube every minute. Hundreds of thousands of channels are fighting for attention within their niche, so despite the demand, there is also fierce competition on YouTube.
Regardless of the crowded nature of YouTube, it’s a platform that cannot be ignored. The site gets 1.5 billion monthly users and now might be considered the world’s second largest search engine, next to Google.
This means that a massive portion of online users turn to YouTube to answer their questions, see product reviews, and get educated.
Whether you’re a business owner, a marketer, or an aspiring internet celebrity, YouTube’s massive audience is big enough and varied enough that anyone can carve out a successful niche.
Below are five reasons why your business needs to start tapping into YouTube today, along with an infographic from Vlogging Guides with 68 ways to make the most of your videos.
1) Decision Makers Want Video
Influential executives are usually the hardest people to get in front of. Good video content might be the answer.
50% of business executives consume content related to work on YouTube, and most indicate that they prefer video over email. Getting this kind of access and engagement with influential people is extremely valuable.
2) Better Clickthrough Rates
You’re probably already using email today. It isn’t as easy as it once was to be effective with email, but it’s still the backbone of many digital marketing strategies and yields among the highest conversions of any medium.
Video is a secret weapon to improve the effectiveness of this emails. One study found that video helped marketers improve clickthrough rates in email by as much as 300% when compared to their standard messages.
3) Higher Conversions
Generating website traffic is critical, but none of it matters if you can’t convert that traffic to leads or subscribers of some nature. Video has been proven to help keep user attention, and increase the chances they will opt-in or become a customer.
For example, in one study users indicated they are 85% more likely to buy something they were first introduced to in a video.
MORE: Get three free practical lessons teaching you how to pinpoint your target customer and create a winning social media strategy for your business. Join for instant access here.
4) The Sharing Effect
A key benefit to producing any good content is the fact that users can share it, thereby significantly increasing your ability to reach more customers without increasing your marketing budget. If social shares and wider reach are a goal of your content, then you should create it in video form, as it will be 92 percent of mobile video viewers share videos with others..
5) Visual Content Equals More Memorable Content
People retain 80% of what they see, and only 20% of what they read. Given how critical it is to deliver your message in a short time frame while you have someone’s attention, wouldn’t you rather have your audience remember it?
When you do decide that you are ready to tap into YouTube for your business, you will want to take full advantage of the platform. Below, Vlogging Guides shows us how to build an audience with 68 proven YouTube strategies.
The infographic might take a second to load. It’s yuuuuge!
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