How many times have you come across complaints about Facebook or, lately, Instagram changing their algorithm?
A lot of marketers get in an upheaval over the slightest change and start scurrying around trying to figure out the next tactic to “game” the algorithm.
Granted, I understand the frustrations…playing the guessing game with these guys isn’t the most fun, especially since creating unique content is so labor-intensive.
Of course you want your investment to pay off and that’s more difficult if you’re not sure how the algorithm is treating content.
But take a step back and question whether the algorithm is genuinely the troublemaker in this scenario.