You Have A Content and Branding Problem, Not An Algorithm Problem

How many times have you come across complaints about Facebook or, lately, Instagram changing their algorithm?

A lot of marketers get in an upheaval over the slightest change and start scurrying around trying to figure out the next tactic to “game” the algorithm.

Granted, I understand the frustrations…playing the guessing game with these guys isn’t the most fun, especially since creating unique content is so labor-intensive.

You Have A Content and Branding Problem Not An Algorithm Problem

Of course you want your investment to pay off and that’s more difficult if you’re not sure how the algorithm is treating content.

But take a step back and question whether the algorithm is genuinely the troublemaker in this scenario.

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How Often Should You Post on Instagram?

The age-old social media question…

“How often should I post to maximize engagement?”

With Instagram continuing to make its way into the mainstream portfolio of every marketer, I’ve seen this question popping up more and more.

How Often Should You Post on Instagram?

The answer for Instagram is the same as it was in the past, when people asked about how many times to post to Facebook and Twitter.

Finding the optimal post frequency and maximizing engagement has always come down to one simple behavior: Test. Test. Test.

And when you’ve had enough of testing, test again.

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4 Stupidly Quick Ways to Get Your Guest Post Ignored

For every guest post that gets accepted around here, another 10-15 get killed immediately after skimming the pitch email.

Usually for very elementary reasons.

How To Pitch a Guest Post

Let’s talk about things you should do if you don’t mind your guest post pitch getting ignored…

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4 Awesome Google Analytics Dashboards You’ll Love

There seems to be an analytics craze in the marketing arena these days, for good reason. After all, the shift toward digital has made marketing more quantifiable than ever.

With so many different analytics tools being thrown at us from every direction, it’s hard to know where to turn first!

This is why Google Analytics comes in handy, as I think it’s the most robust, reliable free analytics platform available and always a great place to start wrapping your head around how your digital marketing efforts are performing.

4 Awesome Google Analytics Dashboards You'll Love

In this post, I’ll share four really helpful Google Analytics dashboards I guarantee will make your life easier and your digital marketing more effective!

The beauty of these dashboards is they can be easily shared with just a few clicks and I’ll explain how you can add them to your Google Analytics account in seconds later in the post.

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Everything is Better Than Zero (Video)

Everything is Better than Zero - Gary VaynerchukHere’s an interesting problem: the challenge of high expectations.

If you’re anything like me, you expect a lot — sometimes too much — of others and of yourself.

I co-founded My Social Game Plan in 2011 as a senior in college with the expectation of being the go-to digital marketing agency in Louisville and beyond. Idealistic? You could say that.

I hadn’t even figured out how to be the go-to digital marketing agency in my neighborhood, and here I am expecting to dominate an entire industry. How could I reasonably expect to go from nothing to everything overnight?

We’re taught to have high expectations for ourselves and to constantly strive for never-ending progress. However, there’s a fine line between working to be better and establishing expectations so high that they become demotivating and self-defeating.

This is true in every aspect of life I can think of: your personal relationships, education, career, hobbies, financial habits, and fitness/physical health. You name it and I guarantee the threat of expectations that are too high exists.

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