Facebook Advertising 101: Nail Down The Basics (Infographic)

Infographic submitted by Ted Chong. With more active users than any others social platform that exists, along with arguably the most powerful and targeted advertising platform in the history of marketing, neglecting Facebook is a pathway to losing business. Plain and simple. Facebook’s total revenue grew by 56% year-over-year to $7.01 billion, and mobile ad […]

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7 Tactics Every Brand Should Adopt to Reach WeChat’s 700 Million Users

Guest post submitted by Benji Lamb. WeChat is quickly becoming a phenomenon for Western social media marketers. With 700 million active monthly users — twice the population of the US, all contained in a single closed system — it’s crucial for Western marketers to understand the opportunities in this environment.   It’s equally as important […]

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Why Connecting Your Brand With Influencers Is Imperative (and How This Applies to Digital Marketing)

As of 2006, Nike was spending $475 million annually on endorsement deals with athletes. LeBron James made $33 million in 2013 from endorsement deals with companies like Samsung, Nike, and Coca-Cola (Sprite). Why such huge spending on endorsements? Based on a 2012 study by Anita Elberse and Jeroen Verleun in the Journal of Advertising Research: […]

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Why Abandoning Facebook Is A Horrible Idea for Your Business

Over the past year or two, there’s been no shortage of marketers and brands complaining about “the ineffectiveness of Facebook”. We’ve witnessed well-known digital marketers suggesting people should forget about Facebook. We’ve seen brands like Eat24 step away from Facebook with dramatic breakup letters. We’ve read post after post by marketers and business owners expressing […]

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Digital Marketing In China: What You Need To Know

Post submitted by Benji Lamb. The Chinese digital marketing ecosystem is a unique one, much different from what we’re used to seeing in the US and Europe. The first step for marketers seeking to adapt their brands to the Chinese digital market is understanding the broader context before developing your strategy. A couple stats to […]

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